Banks are falling over themselves to invent new ways to engage and interact with their customers - and the fact that ING consider interactive digital signage formats as providing better targeted and more cost effective marketing than a traditional bank employee, says a great deal about the future direction of retail.. (read more)

This type of interactive brand experience is set to play a key role in engaging with the new generation of consumers, for whom traditional static media just isn't going to cut through. The focus is now on the creatives to develop the flow of campaigns that ensures that gesture-type systems are adopted into the mainstream.. (read more)

LED's low power, durable and daylight readability properties make it the perfect solution for outdoor digital signage. Add in the lamp-posts' great feature of ubiquity - and LED-based digital Lamp Post networks could soon be everywhere - a fact that has not escaped StreetBroadcast.. (read more)

Digital is not just the next generation of signage applications, but also the next generation of the in-house magazine. As HR departments move from publishers to broadcasters, a whole new segment of our industry will need to be created to service this channel. The established contract publishers must be weighing up their options.. (read more)

City Councils are enjoying a love hate relationship with digital. On the one side they are seeing lucrative new bids for renewing their street furniture contracts. On the other they are concerned about the growing rumble of complaints about cityscapes and night-skies being 'blighted' by enormous digital billboards.. (read more)

Bluetooth remains in the undiscovered section of most people's mobile phone menus - and persuading us all to love it remains a future 'AOB' agenda item for the world's mobile phone marketeers. It will take the rise of this kind of application to engage them - and when it does the wider digital signage industry needs to be ready.. (read more)

The idea that anything free is no good, has long been rubbished by the software industry. The internet is living proof that many of the most widely used platforms are free - from Linux to Google to Apache. In these examples, just as in digital, it is all about getting people hooked up and then throwing in the added value services.. (read more)

Many of the entrepreneurial companies who pioneered the market for digital signage and created new types of media, are now finally seeing their propositions respected by the mainstream media. This is a fact has not gone unnoticed by financiers - and equity backers are now stepping forward to finance the next stage of growth.. (read more)

Stock market valuations around the different global markets make interesting reading. Where a European company in an established media market with some of the best shopping malls in the UK struggles to reach a valuation of US$6M, we see similar companies in Asia flying at the US$1B level.. (read more)

As the competition to capture the world's largest error message continues - so does the debate on the merits of 'PC / Windows' versus 'Embedded Player / Linux'. It has long been an accepted wisdom that PCs with their fans and mechanical parts are more susceptible to fail than the alternative, but Life Channel insist otherwise.. (read more)