TRPs have always been a hotly debated topic in the industry. Taking forward this debate, Doordarshan Delhi, organised a major conclave on the topic in its programme 'Friday Fever' on March 14. While broadcasters felt that TRP ratings were more a commercial need than a consumer need, other participants were of the view that TRP ratings had a bad impact on the content of television.  more...

Dawn (Pakistan) and Hindustan Times (Delhi) were jointly awarded the inaugural Karpoor Chandra Kulish International (KCKI) Award for 2007 at a ceremony in Delhi on March 12, 2008. The KCKI Award has been instituted by Rajasthan Patrika to honour journalists who covered events of people's struggle for a life of dignity and fulfillment.  more...

Microsoft Corporation India has appointed Rajneesh Chopra as Director, Windows Live Commercial to spearhead Microsoft's efforts around Windows Live in India. Windows Live is a crucial aspect of Microsoft's core business and is poised for a significant growth in the near future.  more...

India Media Exchange (IMX), the consolidated media buying unit of Starcom MediaVest Group and Zenith Optimedia, has appointed Jaikishin Tikam Chhaproo as Vice-President. He moves from HUL, where he was Senior Manager, Media.  more...

Virgin Mobile, which was launched in India earlier this month, has launched its ad campaign. Targeted primarily at the urban youth, the campaign takes commonplace situations and gives them a 'Hatke' treatment. Created by Bates David Enterprise, the two TVCs are in sync with Virgin Mobile's international communication.  more...

Sunil Bharti Mittal was voted Telecom Person of the Year at the Tele.net Awards. Bharti Airtel also bagged awards in four other categories – Most Admired Organisation, Best National Mobile Operator, Best Internet and Broadband Operator and Best Ad Campaign.  more...

BPL Mobile Mumbai has announced its mobile radio service, 'BPL Mobile Jukebox'. The service will allow BPL Mobile subscribers to listen to their choice of music while on the move and would be available to both post-paid and pre-paid subscribers. The service will also be accessible on a basic entry-level non-data enabled handset.  more...

Vijay Awards, Vijay TV's annual award property which honours the Tamil film fraternity, is back again. The grand awards ceremony to be held in Chennai in the third week of April. Vijay Awards is the first of its kind award show in South India where the common man gets the chance to vote for his favourite film star.  more...

NEW YORK (Adage.com) -- As media agencies continue their transition toward integrating digital media planning and buying with traditional media such as TV and print, MediaWorks is making the rounds to talk to the people charged with making it happen. This week, Publicis Groupe's Starcom announced it was promoting Kelly Twohig to senior VP-digital activation director of the agency. She will oversee the agency's digital spending, reporting to Chris Boothe, Starcom's chief activation officer.  more...