Date:
Sat, March 15, 2008 09:19:04 AMFrom:
Molly Gordon
Subject:
Use it or lose it: Be heard celebration ends soon
Hey there,
Did you get over to http://www.BeHeardFirst.com for your marketing toolkit?
If not, how about doing it today? Shannon Cherry, the creator of National Be Heard Day, will be shutting down the site in a couple of days.
You'll miss the great information from experienced marketers who want to help you to find your voice, tell your story, and be heard.
All without a sales pitch.
So head on over to the Be Heard Day giveaway: http://www.BeHeardFirst.com
Remember, there are three ways you can use this
material to connect authentically with your just-right
customer.
Build Your Toolbox
==================
Shannon Cherry, founder of Be Heard Day, estimates that
there the value of the tools available to you is $3500.
What's more to the point is that even one good tool or
tip that makes it easier for your just-right customer
or client to hear you is priceless.
Watch What Comes Up
===================
This is where the rubber meets the road. Use this
promotion to notice what happens inside you. What are
your stories about marketing? About free stuff?
Question your thoughts to come home to the approaches
that are right for you.
See How It's Done
==================
Shannon knows what she's doing. Study the structure of
the promotion. Ask yourself how you would do something
similar - but different - how you would make it your
own.
For example, the accidental entrepreneurs in my
audience tend to be turned off by heaps of high-priced
info - even when it's really good stuff. So I don't
emphasize the dollar value of what is being offered in
these emails. I emphasize what is likely to be valuable
to you: ways to use this offer to open your mind and
heart and to communicate more effectively with your
audience.
It's not right or wrong - it's doing what needs to be
done in a way that makes sense to me and, I hope, to
you.
Let me know your experiences by emailing
letters@authenticpromotion.com .
Be well,
Molly
Molly Gordon
Certified Facilitator, The Work of Byron Katie
Master Certified Coach
Shaboom Inc., Life could be a dream...
18718 3rd Avenue NE
Suquamish, WA 98392
360-421-1985 (admin)
802-996-7022 (fax)
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