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Top Stories
Google announces Ad Manager
Just one day after the completion of the $3.1 billion DoubleClick Inc. acquisition, Google has announced a new, and free, ad serving platform.
More net users in China than U.S.
Continued economic growth and improved broadband infrastructure have driven the number of Internet users in China to new heights.
Coupons: From clipping to clicking
A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking.
Community category added to OPA reporting
A fifth category has been added to the Online Publishers Association's Internet Activity Index which reflects the importance of social networking websites.
Younger news readers don't read newspapers
The generation gap for newspapers continues to grow, and that is not good news for marketers focused on print publications. According to a recent comScore report, younger news readers are not getting their news fixes from newspapers. They are reading news online.
Mobile video ads to be served on The Weather Channel
The Weather Channel (TWC) is adding two new advertising sources for online marketers. First, video ads are being added to their mobile offerings for the coming year; then a new ad placement offering is available for local advertisers. According to TWC these placements should result in higher ROI for mobile marketers.
AOL/Bebo buy could create second-largest social platform
In a move that should help them secure a bigger slice of the social networking world, AOL has entered into an agreement to purchase social platform Bebo. The social platform boasts 40 million unique users worldwide; once joined with AOL's AIM and ICQ systems AOL that number will grow to 80 million uniques.
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