Rediffusion DY&R has bagged the creative duties of Vijay Mallya’s Indian Premier League (IPL) team, Bangalore Royal Challengers. The win comes following a multi-agency pitch. The size of the business is estimated in the region of Rs 8-10 crore. The media duties of the Bangalore Royal Challengers would be handled by Mindshare.  more...

While India might not have produced animated feature films of the caliber of ‘Ice Age’ or ‘The Incredibles’ yet, Indian animators have contributed significantly to several hit international animated features. Case in point is Apurva Shah, who was part of the Oscar-winning animation team of ‘Ratatouille’. In recognition of this rapidly growing industry, FICCI Frames 2008 is devoting at least eight sessions to Animation.  more...

The size of India’s public relations industry is poised to touch the $6-billion mark by 2010 from the current $3 billion due to increasing competition among companies to build brands resulting in more sales, according to a survey conducted by Assocham.  more...

Maya Entertainment Ltd and Leander Sport have announced a unique arrangement, wherein they will co-produce animated content around sports and fitness themes involving usage of digital images of sports personalities, beginning with tennis ace Leander Paes, across the world for TV, DVD, Mobisodes, etc.  more...

Big FM has entered into a strategic alliance with News Live, a 24-hour news channel in the North East. The alliance between the two media houses would enable more extensive coverage of local events and happenings in Guwahati and the North East region.  more...

Samsung Telecommunications India has appointed Aamir Khan as brand ambassador for its mobile phones. The company plans to leverage Khan in its brand advertising as well as product advertising for mobile phones.  more...

C2E Technology Labs has unveiled its in-tunnel ads with Kotak Life Insurance going live on March 12. This ad will run for 30 days. The tunnels of Delhi Metro would come alive with this new medium of advertisement, which has been brought in association with Sub Media Inc, a US-based company that had originally developed this technology.  more...

Hyderabad-based Pressmart Media, a new media delivery partner of newspapers and magazines published in over 20 languages across 34 countries, has announced that Baltimore-based Citybizlist.com and Citybiz magazine would deploy its e-publishing solution.  more...

Betting on higher margins from private labels, Reliance Digital, the consumer durable chain of Mukesh Ambani’s Reliance Retail, is planning to introduce its own brands of home theatres, LCD televisions and digital cameras. The brands, according to a source, will be called Rldigi.  more...

WASHINGTON (AdAge.com) -- Google today completed its $3.1 billion purchase of DoubleClick, acting shortly after the European Union gave its final approval to the deal that combines the world's largest search marketer with the world's largest ad-serving company.  more...