Want links? Blog Malaria

Shannon Stairhime is in Europe, so we've asked Virginia Miracle of WOMMA member company Ogilvy's 360 Digital Influence Group to serve as guest editor today. You can keep up with Virginia on the 360 DI blog at blog.ogilvypr.com and http://virginiamiracle.com.
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Hungry for bookmarks and incoming links? David Berkowitz experiments with a new tool to rate words in post titles based on their ability to attract links and discovers that the Wii (and WOM - I checked) do not have the link attracting power that words relating to deadly diseases do. It will have you rethinking that tag cloud.

More from The Marketers' Studio

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Meatball sundae marketing

For "something completely different" in the world of book marketing, check out the links to some wild marketing for Seth Godin's Meatball Sundae.

Jackie Huba reviews, creates and eats a Meatball Sundae at Amy's Ice Cream in Austin, Texas.

The piece de resistance, Seth's very own Blendtec video.

More from Church of the Customer

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The successful business owner is a great conversationalist

John Battelle (of Federated Media and the Search Marketing blog) shares thoughts on how being a great conversationalist offline should transition online. When your customers ask you a question do you give them valuable information? When they return to your web front, do you recognize them and welcome them back? How are you inviting them into dialogue?

More from American Express Open Forum blog

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Hyatt, Avis, New Zealand use video for brand engagement and energy

It's not the holy grail of a direct link to sales, but ClickZ does share some specifics on why brand marketers are turning to video and what they feel they're getting from it.

More from ClickZ

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Announcing: WOM Wednesday Teleconferences!

Announcing: WOM Wednesday Teleconferences!
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.

UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 19, at noon EST -->
>> Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand: Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.

Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.

Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media

Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.

>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/