 |
|
|
|
|
Dear Harry,
Survey data is so exciting! Really, it is. If
you've
conducted an online survey, then you know what I
mean. There is nothing like watching those
responses come in one by one (refresh,
refresh) and
discovering what the people on your list are
really
thinking.
After the initial joy of hearing back from
your
customers, subscribers, members, or whoever
it is
you are surveying, the next step is to
analyze the
results and see what you can learn and take
action
on. The road to great analysis starts at the
very
beginning of the process with building a quality
survey, which includes being clear on your
objective,
asking the right questions, and much more.
In this issue of Hints & Tips Online
Surveys,
you'll
learn how to conduct effective surveys to
give you
data that is not only exciting, but highly
useful,
helping you to make important short- and
long-term
business decisions.
Are there survey-related topics you want us
to cover?
Best wishes,
Amy Black
Editor, Hints & Tips e-Newsletters
The Dozen "Dos"
12 tips for creating winning online surveys
By Eric Groves, SVP, Worldwide Strategy & Market Development, Constant Contact
Who's on first? Okay, so I am showing my age,
but a
poorly written survey can lead to results
that make you
feel like Costello trying to get an answer
out of Abbott
in that hilarious routine. So how do you
create a
survey that won't strike out? Here are 12
tips to get you
started.
1) Start at the end
Ask
yourself what
you
really want to learn from your survey. Keep
in mind that
your objective can be simple (understanding
how well
you are serving your customers) or complex
(discovering new directions for your
business). Once
you know what you want to get out of your
survey, you
will have a much better idea of the questions
you need
to ask to get there.
2) Commit the time and resources
to do
it right
Proper planning and
allocation of the
necessary
time and resources are vital to making your
survey a
success. Commit time for planning your
surveys and
you will get results that you can take action
on.
3) Ask only what you need to
know, not all that you want to
know
What is it that you
need to
know
right now to make good business decisions?
Remember, you can always create another
survey to
cover other topics or to get more detailed
information.
Avoid the feeling that you need to get all
the answers
right away. That often results in one really
long survey and a lower percentage of completed
surveys
(see the next tip).
Get all 12 tips for winning surveys
|
|
|
|
|
The Greater Valley Chamber of Commerce
Chamber uses online surveys to gauge member satisfaction and aid with planning
Connecticut's Greater Valley Chamber of
Commerce
is all about helping their members succeed.
In fact,
according to Nancie Gray, Vice President of
Marketing
and Special Events, the Chamber will do almost
anything they can to support the 600 local
businesses
that rely on the resources they provide.
Nancie says, "Whether we're helping with
research or
to make a connection; whatever they need,
we're there
to help as much as we can."
Challenge: Delivering Quality Programming
with
Limited Resources
Servicing 600 members is no small task for a
staff of
two full-time and three part-time employees.
Nancie
says her greatest challenge is, "Time...having
enough
time to get it all done. There's a lot on our
plate on any
given day. It's things like Constant Contact
that help
us."
For a service-oriented organization like the
Greater
Valley Chamber, getting feedback from members is
top priority. The Chamber hosts a large
number of
events and special programs that depend on the
members' input for success. Nancie used paper
surveys, but the response was minimal. Nancie
says, "You send them out in the mail, you
don't get a
lot back."
Do you have an online survey success
story?
Share it with us, and you may be featured on
Constant Contact's website or in Hints &
Tips.
|
 |
|
How-to Tips for ListenUp! Survey
The help you need to put best practices to work with Constant Contact
Do you have questions about using ListenUp!
Survey?
Our online knowledge base has answers. Between
our FAQs and our support blog, you can find
what you
need to succeed!
Blog: See all Survey Results
with the
Detailed
View
Want more help?
See all
your options including chat, email, and
phone.
|
|
|
What's New with ListenUp! Survey
New!
Polling - Looking for a fast,
easy, and fun
way to
gauge the pulse of your online visitors? With
our
polling feature, you can create monthly,
weekly, or
even daily online polls and display them on your
website or blog in just minutes! When your
visitors
vote in your opinion polls, they'll get
instant poll
results—and you'll gain valuable
feedback.
New!
Collect
Personal Information
Question - Incentives and rewards are a
great
way to get people to complete your survey.
By using
our pre-written Collect Personal Information
question
you can easily collect their personal
information so
you can send the rewards directly to
them!
Enhanced!
Survey
Invitation - Any
invitation can be saved as a draft—letting
you start
and finish your invitation when you have the
time!
Once it's done, you can immediately schedule
the delivery so it hits the inbox at the best
time. And
since your invites are saved, writing the
next one will
be a snap because you can reuse and revise
any of
your stored invitations.
|
|
|
|
|
Back to newsletter list
