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Increase payment methods, increase sales
More and more Americans are opting to use alternative payment methods online, according to a recent survey by Forrester Research, and retailers should be aware that implementing multiple payment methods could increase sales.
Yell.com launches netReach ad network
Britain's leading directory publisher, Yell.com, will launch its own ad network this month to provide their clients with an expanded web presence.
Silver surfers serious about online security
In light of their uber-use of technology, you'd assume that younger generations of Internet users would be savvier than older, less technologically-submerged age groups. But are they?
Large grocer signs on for mobile coupons
Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons to Kroger consumers via their mobiles.
Marketers cannot only target kids through television
Forget about catching a kid's attention with Saturday morning cartoons or after-school sit-coms. Today's marketers needs to do more because today's kids are superior multi-taskers and can often be found watching television, surfing the Internet and chatting on their mobiles at the same time.
Wealthy consumers surf the social networks
Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks.
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