March 12, 2008
#1. How to Score Customer Loyalty: 7 Steps to Double Satisfaction Rating
SUMMARY: B-to-B marketers need to not only generate
the leads that will turn into new customers, but also
retain the customers they've already landed. The key
is knowing which customers are happy ... and which
need a little more attention.
See how a marketer created an online survey and
telemarketing strategy built on a scoring system. The
strategy has added a new tool to its customer-retention
effort while doubling their loyalty "score."
Click to continue
(Open access until March 19th)
#2. Call for Speakers: MarketingSherpa's B-to-B Demand Generation Summit Seeks Presenters
More than 550 marketers will gather in October for Sherpa's
5th annual B-to-B Demand Generation Summit. If you want to
be one of the speakers, now's your chance.
We are especially looking for B-to-B marketers who can share
their own experiences, campaign war stories and lessons
learned. Past speakers include marketers from Unisys, Oracle,
Adobe and Novell. Nominate yourself, a boss or a client.
Click to continue
(Deadline April 11th)
P.S. Did a friend send you this? Go Here for your own copy - it's award-winning, useful, and complimentary.
P.P.S. Got questions, comments, or ideas for editorial?
Email Editorial Director Tad Clarke at TadC(at)marketingsherpa(dot)com
or call Customer Service at (877) 895-1717 -- thanks!
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