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Chief Marketer Report; Insights. Innovations. Solutions.
March 11, 2008 A Penton Media Publication  

TABLE OF CONTENTS

Slicing and Dicing the Cashtomato.com Promo
Business and Personal Blogs Are Not the Same
How March Madness Can be March Ad-ness
Satisfaction is the Key to Customer Experience Design


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This Week's Stories

Slicing and Dicing the Cashtomato.com Promo
By Tim Parry
 Is bad publicity really good publicity? It depends on how want to slice Cashtomato.com's free money event on Feb. 29 in New York's Union Square. Click here to find out why some promotional marketers are saying the stunt was a rotten tomato, while others feel the dot-com can learn from its mistake.

Business and Personal Blogs Are Not the Same
By Chris Baggott
 There's a big difference between setting up a personal blog and developing an effective corporate blogging strategy. Click here to find out how the two differ, and how to know if your corporate blogging strategy works.

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Search Engine Strategies heads to New York with a new focus on the Interactive Marketplace. Our content line-up includes key market makers from around the world, along with an educational outline designed to address the issues Search Marketers face each day. From universal search considerations in natural search, to the latest tactics for managing sophisticated sponsored listing programs, we have created a social, educational and networking environment for you. Use 10PEN when you register to SAVE 10%.

How March Madness Can be March Ad-ness
By Stuart Larkins
 Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element. Click here to find out how you can combine the channels and get a slam dunk for your bucks.

Satisfaction is the Key to Customer Experience Design
By Harry Max
 There's no question serious customer experience design is a costly, demanding process requiring tremendous input from multiple teams. Click here to find how it should be seen as a strategy though, and not an accident.



What Social Media Marketing Strategies Really Work? Oneupweb takes a before-and-after look at the social strategies behind some of last year's hottest products in this two-part study. Learn what you should be considering in 2008. Download Parts I and II of Secrets of Social Media Marketing Success, or visit OneUpWeb.com.

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