Does this stuff work?

Street marketers wearing TVs embedded in their shirts. Glitzy and funky semi-trailer trucks that are part of a national road show parked at the local Staples. Both very expensive and both, well, pretty silly uses of corporate cash, says Andy Sernovitz. There are much better ways to influence folk with marketing money and get a good ROI (bang for the buck).

More from Damn, I wish I'd thought of that!

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Do you know about the Online Marketing Suite?

Peter Kim introduces us to the "Online Marketing Suite." Sounds like something we should probably all be aware of. I don't think I quite understand what it is, but stuff like this usually goes right over my head the first two or three times I hear about it and then I get a big "oh, that's what they are talking about!" Looks like some big stuff is on the interactive marketing horizon.

More from Being Peter Kim

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We did it! Children's Hospital of Michigan is getting two fun centers!

I assure you, this is not blatant self-promotion of the blog I work on. Rather, I wanted to point out the feature of the post - an awesome viral promotion Colgate-Palmolive recently put together to benefit children's hospitals across the country. I know it worked because I actually got an email from my mother (who thinks viral marketing is something you treat with chicken soup, bed rest, and lots of liquids) urging me (and 25 other folks on the email) to vote in "this great promotion from Colgate" so that Detroit Children's Hospital can get a free media fun center. Detroit won, and so did Colgate-Palmolive as far as I'm concerned.

More from Quicken Loans Blog

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Get permission stupid - don't interrupt

Great article about corporate types doing things that might seem like good financial moves but piss folks off. That ain't good.

You can sum it up with Ian's final sentence of the post:

"If what you do causes your customers to get a law passed to stop you â€" HOW CAN IT BE THE RIGHT THING FOR YOUR BRAND?"

Enjoy.

More from The Power of Influence

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What's a company like yours doing with a site like this?

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How NBC Generated Major Buzz and Excitement for the Fall 2007 Premiere of the 'Bionic Woman'

Announcing: WOM Wednesday Teleconferences!
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.

UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 12, at noon EST -->
>> How NBC Generated Major Buzz and Excitement for the Fall 2007 Premiere of the 'Bionic Woman': Find out how NBC used a viral game, as well as blogs, social networks, online communities, and more to pump up the buzz prior to its launch of "Bionic Woman." Featuring Terry Dry, President/Co-Owner, and Melissa Taylor, Senior Director of Marketing, both of Fanscape.

Wednesday, Mar. 19, at noon EST -->
>> Unleashing the Power of Global Social Networks: How To Get Global Category Influentials Talking About Your Brand: Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.

Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.

Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media

Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.

>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/