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Directions Magazine:
GIS News, Articles, Maps, Data, Tools
Your Source for Geospatial Technology Monday | March 10, 2008

If for some reason you cannot read this document, visit our Newsletter Archive:
http://www.directionsmedia.net/newsletters.archive/index.php?ID=1068


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Top Story

State of Delaware to Deploy a Public Health Preparedness SystemState of Delaware to Deploy a Public Health Preparedness System

The state of Delaware tapped a team of three organizations, Integrated Warehousing Solutions, ESi and Towson University's Center for Geographic Services, to assemble and provide a "public health preparedness" system. Integrated Warehousing Solutions' (IWS) President Carl Brewer shared details of the project in this brief article.


Books

Achieving Business Success with GIS
Written at a practical level, suited to the business audience, this book explores the business environment of making GIS successful. It applies academic rigor to practical and commercial implementation issues and offers viewpoints from all parties involved in GIS implementation. Achieving Business Success with GIS provides tangible advice ranging from technical and financial to organizational and commercial. It is unique in that it does not stop short of providing, without hype or embellishment, practical advice and real examples regarding the total cost of ownership of a project or finance and return investment of GIS products. Achieving Business Success with GIS highlights that the use of GIS technology needs to be focused on the business issues, not the technology. From Wiley, 2008.

Hyperspectral Remote Sensing of Tropical and Sub-Tropical Forests
While frequently used in temperate environments, hyperspectral sensors and data are still a novelty in the tropics. Exploring the potential of hyperspectral remote sensing for assessing ecosystem characteristics, Hyperspectral Remote Sensing of Tropical and Sub-Tropical Forests focuses on the complex and unique set of challenges involved in using this technology and the data it provides. From CRC, 2008.

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
There's plenty of buzz surrounding mobile advertising. The next step is transforming that buzz into real business. Mobile Advertising helps do that by covering the conceptual, analytical, and practical applications of mobile advertising, giving marketers, service providers, and investors in-depth guidance on tapping the full potential of mobile advertising. Despite the excitement about mobile advertising, there are significant obstacles to overcome before the medium can become truly meaningful. Here, you'll find a detailed and honest analysis of the hurdles that remain, as well as perspectives on managing and solving them. The authors address direct response promotions and advertisements; search advertising and its pricing and auction derivatives; and brand-based campaigning. While there's work to be done, the authors remain bullish on the opportunity. From Wiley, 2008.


sponsor zone

Oracle's Location Intelligence Podcast Series (#3): Develop Applications with Oracle Java Tools
In this continuing series on Location Intelligence by Oracle, we hear how R.L. Polk and Company develops spatial applications with Oracle MapViewer and Java tools. Oracle provides tools to view business information from your corporate database on maps and perform spatial analysis from your own familiar enterprise application environment. Listen to this podcast and learn how Polk uses Oracle Spatial technology to develop its automotive research applications.

Oracle's Location Intelligence Podcast Series (#2): Putting the Pieces Together
In this podcast, you will learn how consulting firm Johnston-McLamb is helping enterprise customers in the private and public sector to benefit from Oracle's entire spatial and location technology platform, including Oracle Database, Oracle Spatial and Locator, and Oracle Fusion Middleware MapViewer.


All Points Blog


Press Releases


New Jobs

Wanted: GIS Wizard
United States of America, VA, Herndon

GIS Officer
Australia, Victoria

GIS Programmer/Developer
United States, TX, Austin

Marketing and Sales Administrator
United States of America, CO, Greenwood Village

Program Planning Specialist
United States of America, MD, Rockville


Stock Charts


Name

Last Trade

Change

ADSK - NMS $31.39 Up
 0.19 0.61%
AUTODESK INC

GEOY - NGM $32.78 Down
 1.03 3.05%
GEOEYE INC

GRMN - NMS $55.35 Down
 0.68 1.21%
GARMIN LTD

MSFT - NMS $27.76 Up
 0.19 0.69%
MICROSOFT CP

NVT - NYQ $73.86 Down
 0.21 0.28%
NAVTEQ CORP

ORCL - NMS $19.32 Up
 0.09 0.47%
ORACLE CORP

PBI - NYQ $34.90 Up
 0.23 0.66%
PITNEY BOWES INC

DSGX - NGM $3.77 Up
 0.06 1.62%
DESCARTES SYS GRP

SIRF - NMS $5.67 Down
 0.14 2.41%
SIRF TECHNOLOGY

TRMB - NMS $27.90 Down
 0.18 0.64%
TRIMBLE NAVIGATN



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