This idea takes the possibilities of digital signage to a new place. Renting pre-loaded screen systems with dedicated channels - takes digital media on the road and offers a whole new level of advertising and media opportunity. It is the 'freeway' extension to the digital shopping cart.. (read more)

Whilst computers fail, software hangs and routers go down - TFT panels tend to soldier on and rarely rely on the manufacturers' warranty. However with the displays getting bigger, and the replacement costs more terrifying, Samsung have grabbed the opportunity to sell that extra level of comfort with the DID range.. (read more)

To justify the sky-high valuations, Chinese media companies need to follow through on their growth plans. The expected media spend increase around the Olympic Games will soon be yesterday's story - and they will then be left trading on their ability to do deals, roll out vast networks and drive economies of scale.. (read more)

Satellite remains the most effective way to transmit large amounts of content and is particularly useful in countries where broadband connectivity maybe limited. Hughes has good reference sites in the hypermarket sector - with the original networks for Tesco's in the UK and PRN for Wal-Mart in the USA.. (read more)

Even for the converts, 20% sales uplifts have sounded a little too good to be true. In fact companies have in the past discounted their research results to make them sound more reasonable, but when research companies of the stature of Nielsen start to produce these kind of numbers, then perhaps we should start to listen.. (read more)

This marks the next phase in making advertising totally interactive and providing the 'outdoor portal' - the entry point to a range of useful consumer services like the nearest cinema, the latest product or the hottest restaurant. These services begin to break down the barriers between advertising and information.. (read more)

C-stores with high footfall and impulse purchase rates are a natural location for digital. However media value in these environments shouldn’t get too closely linked to sales uplift, as the margin growth on the mostly low cost items sold is going to struggle to add up to an ROI that will pay for the installation of digital.. (read more)

The 5th DSE saw 160 exhibitors, and 3,400 visitors (a 70% increase on last year). Content management software providers dominated the show floor – though walking around the exhibition it was often difficult to get an idea as to what was differentiating one company from another.. (read more)

The growth of digital signage is an interesting turnaround for the billboard industry which was nearly stagnant just six years ago. It has since surged, courtesy of digital. PricewaterhouseCoopers figures that the US industry took in $3.14 billion in 2002 and will grow at 8.9% annually to $6.8 billion in 2011.. (read more)

Power is fast becoming the last cable - new wireless products are enabling both networking and video signal cables to be discarded. With no magical wireless power solution, we need batteries to get stronger and technology to be lower power. This completely wire-free combination is a step in the right direction.. (read more)