Everyone Likes a Good Story: Find and Tell Your Brand's Tale

At the core of every successful brand is an amazing, WOM-worthy story that your biggest fans will be happy to tell. Your brand's story -- once you uncover it and start crafting ways to make sure your customers and potential customers know about it -- can go a long way to increasing word of mouth chatter about your brand.

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The ROI of Consumer-Generated Media

In this ClickZ interview with WOMMA Board member Sam Decker, CMO of Bazaarvoice, Decker discusses some of the latest ROI findings around consumer-generated media, including an examination of some of the different measures used to determine a CGM's success. Decker also talks about how companies are slowly being won over to the idea that the consumer voice and consumer influence are important to their business -- whether they choose to leverage them pro-actively or not.

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Slideshow: 'The Future of Social Networks'

Forrester Research VP and analyst Charlene Li posted a presentation, "The Future of Social Networks," on slideshare. In the presentation, Li examines the differences between online social networks and real world networks. She also looks at some ways that organizations could better utilize the data that's found on social networks, and makes some recommendations for how companies can best leverage online social networks into the future.

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How-to: Stay Ahead of the Information Crush and Live to Blog About It

On the whatsnextblog, B.L. Ochman posted her interview with "The Viral Garden" blogger and publisher Mack Collier in which Collier reveals the tricks and tools he uses to stay up to date on the latest industry happenings. The key issue with being a well-informed blogger isn't getting enough news, it's filtering through the tons of online information available in order to find the stories that matter to your blog's readers. In the interview, Collier shares some of the online tools he uses -- from RSS feed readers to Twitter -- and the formats he avoids -- email newsletters -- to get the information he needs without getting buried.

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New in the WOMMA Member Center

We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:

>> HOW LEADING BRANDS ARE UNLEASHING THE POWER OF SOCIAL MEDIA
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New research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation. Consumers have taken control of brands, but has the business world figured out smart ways to use social media in brand and product marketing? To find out, TNS Media Intelligence/Cymfony surveyed 70+ marketers around the globe about their experiences incorporating all types of social media tools in their marketing strategies.

Log in to the WOMMA Member Center to learn more:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=7307802273d240668fa30c3b3e9caceb

>> Also, join TNS Media Intelligence/Cymfony's new Facebook group to connect with other respondents and continue discussing the issues raised in the study. You can find the group at http://www.facebook.com/group.php?gid=10245347692.

>> Valuing Advertising's Original Medium: The Conversation
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Advertisers recognize the power behind consumer-to-consumer product recommendations; they just don't know how to value the medium. This whitepaper from WOMMA member company BzzAgent, attempts to successfully associate a premium with the unique attributes of word of mouth as one way to arrive at a tangible value. The methodology used in this whitepaper results in a $300 CPM for word of mouth.

Log in to the WOMMA Member Center to learn more:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=7307802273d240668fa30c3b3e9caceb

>> Merchant and Customer Perspectives on Customer Reviews and User-Generated Content
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This whitepaper, which was written by Lauren Freedman of the e-tailing group and commissioned by PowerReviews, takes a look at both the influence that reviews have in the decision-making process, as well as the benefits online retailers can reap from providing review functionality on their websites. The study found that a vast majority of online shoppers peruse reviews before making purchase decisions, and makes a case for the power of word of mouth in online customer reviews.

WOMMA members, to log in to the WOMMA Member Center to access this great content -- and much more! -- visit:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=2e40244ad4d3456187b2a3465e172528

A downloadable copy of the Power Reviews report can also be found at:
http://www.powerreviews.com/social-shopping/contact/whitepaper.html