exchange4media Conclave 2008 is all set to bring burning issues that impact the various domains of the industry such as TV, radio, print, digital under the scanner. The Conclave kicks off in Delhi on March 11, followed by Mumbai, Bangalore and Kolkata on subsequent dates in March. NDTV Media is the presenting sponsor  more...

FICCI Frames, the annual convention of the entertainment industry is back. As in the previous years, FICCI Frames 2008 will be held in Mumbai from March 25-27. This year, the event will have Switzerland as the partner country, given the number of Bollywood films shot in that country.  more...

Sakaal Group of Newspapers is strengthening its product portfolio with an English daily, Sakaal Times, which is slated for launch in April. To be launched from Pune, Dilip Padgaonkar is the Editorial Director for the newspaper, while A N Sen is its Editor-in-Chief. The price of the newspaper has not been decided on yet.  more...

Changing seasons, accompanied by fluctuating temperature, bring on scores of ailments, sore throat being one of the most common. The market is full of over-the-counter throat soothers. To stand out amid the clutter, Cadbury India Ltd has launched a new marketing campaign for its mint brand Halls and has used humour as a differentiating plank.  more...

R3, an independent marketing consultancy, has announced its plans to set up an office in India to provide marketers and agencies consulting support on best practice in process and compensation. The office would be led by Amita Karwal, Senior VP at Zenith Media, in Delhi as Managing Partner.  more...

February 2008 brought much cheer to Candid Communication as the Kolkata-based PR agency added five new accounts across categories like lifestyle, corporate, and education to its portfolio in one month.  more...

With the winters fast receding and people bracing for another hot summer, air-conditioner manufacturers are becoming active, launching new models and embarking on high decibel promotional campaigns. Players like Voltas, Videocon, LG, Samsung and Haier share their marketing plans for the season ahead with exchange4media.  more...

‘She takes care of herself... She’s ahead of her time... She’s always a woman to me…’, thus crooned Billy Joel, singing paeans to ‘woman’. In today’s world, where every occasion or relationship is marked by a special day (Rose Day anyone?), International Woman’s Day on March 8 assumes a special significance. And FM stations are out to celebrate the day with special programmes, music, contests, interviews and talk shows.  more...

After consolidating its position in the market the whole of 2007, Haier Appliances is now reinforcing its product offerings in India with the launch of several air-conditioner models. The company has earmarked Rs 22 crore for its marketing and communication plans for the next two months and would be rolling out its nationwide campaign soon.  more...

Mobile TV service in India is growing with a potential market size that will touch $360 million in 2008, this was revealed by a survey on ‘Mobile TV in India’, which was conducted by Springboard Research, an IT market research and advisory firm.  more...

Google has introduced new payment options for its AdWords service in the country. The new options include payment by cheque, demand draft and net banking, along with the existing credit card option.  more...

Bigadda.com, the social networking site of Reliance Entertainment, will now offer its users the option of communicating in eight Indian languages – Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam and Kannada.  more...

Capturing the liberal smattering of fashion, tradition, form and colour is Discovery Travel & Living’s new series ‘Adventures of the Ladies Tailor’, which premieres on March 16. A quirky exploration of fashion, lifestyle and design in the context of modern India, the series is narrated and presented by one of India’s best known style gurus, Manish Arora.  more...

Haier Appliances India, the wholly owned subsidiary of China-based global consumer durable firm Haier Group Corp (HGC), is planning to acquire Indian brands.  more...

ORLANDO, Fla. (AdAge.com) -- Google isn't getting into the ad agency business, the search behemoth's President of Advertising and Commerce Tim Armstrong, said today at the American Association of Advertising Agencies' annual Media Conference and Trade Show.  more...