Graco Brand Gets Kudos for New Corporate Blog

On the Community Guy blog, Jake McKee takes a look at the recently launched Graco Blog, which he applauds as being a great example of corporate blogging done right. Some of the things that make the Graco blog a success include the fact that it's easy to subscribe to, the rules are clear and easy to find, and that the parenting content -- not the product -- is the blog's first priority.

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WOM Changing the Game for Cell Phone Makers

Cell phone companies are becoming increasingly aware that consumers are more trusting of the information they get from each other than from the information they hear from companies. How they plan to leverage that knowledge stands to make all the difference between which cell phone companies become the trendy new things, and which fall by the wayside.

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Another Look at Influencers and Trendsetters

This article takes another look at the debate around influencers and extracts some valuable take-aways for marketers -- no matter which side of the influencer fence they subscribe to.

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Inside Scoop: Personal Perspectives from a WOM Ambassador

In this article, Bonnie Staring details her experience as a member of a WOM ambassador program. Working with a word of mouth marketing company, Bonnie was able to try products and give her honest feedback to her friends and family, but had to draw some lines between herself as a "friend" and as an "influencer." It's an interesting perspective, and should provide some valuable insights for word of mouth marketers.

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New in the WOMMA Member Center

We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA’s member center. These are just a few of the NEW items you’ll find there:

>> HOW LEADING BRANDS ARE UNLEASHING THE POWER OF SOCIAL MEDIA
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New research by TNS Media Intelligence/Cymfony reveals how marketers around the world view the importance of social media and the barriers they face to successful implementation. Consumers have taken control of brands, but has the business world figured out smart ways to use social media in brand and product marketing? To find out, TNS Media Intelligence/Cymfony surveyed 70+ marketers around the globe about their experiences incorporating all types of social media tools in their marketing strategies.

Log in to the WOMMA Member Center to learn more:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=7307802273d240668fa30c3b3e9caceb

>> Also, join TNS Media Intelligence/Cymfony's new Facebook group to connect with other respondents and continue discussing the issues raised in the study. You can find the group at http://www.facebook.com/group.php?gid=10245347692.

>> Valuing Advertising's Original Medium: The Conversation
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Advertisers recognize the power behind consumer-to-consumer product recommendations; they just don't know how to value the medium. This whitepaper from WOMMA member company BzzAgent, attempts to successfully associate a premium with the unique attributes of word of mouth as one way to arrive at a tangible value. The methodology used in this whitepaper results in a $300 CPM for word of mouth.

Log in to the WOMMA Member Center to learn more:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=7307802273d240668fa30c3b3e9caceb

>> Merchant and Customer Perspectives on Customer Reviews and User-Generated Content
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This whitepaper, which was written by Lauren Freedman of the e-tailing group and commissioned by PowerReviews, takes a look at both the influence that reviews have in the decision-making process, as well as the benefits online retailers can reap from providing review functionality on their websites. The study found that a vast majority of online shoppers peruse reviews before making purchase decisions, and makes a case for the power of word of mouth in online customer reviews.

WOMMA members, to log in to the WOMMA Member Center to access this great content -- and much more! -- visit:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=2e40244ad4d3456187b2a3465e172528

A downloadable copy of the Power Reviews report can also be found at:
http://www.powerreviews.com/social-shopping/contact/whitepaper.html