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  BizReport News |  March 6, 2008  |  Issue 21/2008
 
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Top Stories

AdWords updates Quality Score metric factors
Google AdWords has added a new quality score metric, but it took an observant user to bring it to the attention of the Internet community.

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Bloggers beware, ad scam circulates
One company's faith in a third party to handle its online marketing has led to accusations of spam, suspicions of scam and a dodgy reputation.

CPC for video ads from Advertising.com
Advertising.com announces it is bringing cost-per-click to video advertising with a new product based on their AdLearn technology.

Yahoo intro's new video ad formats
The video advertising market is growing, and so is the number of video ad formats being offered by Yahoo.

Spot Runner Acquires Weblistic
Local business have a new place to buy ads across the board. Spot Runner, an online ad and media buying company, acquired Weblistic, a local business ad solution firm, earlier this week. The movies predicted to change the way local businesses buy online ads.

Krillion allows users to search locally for products
The next step is local advertising has arrived at Krillion.com. Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. Krillion.com is taking that one step further and allowing consumers to search online for local product locations.

VideoCensus: 5.9 billion video clips viewed
More than 116 million viewers logged on to watch online video clips to the tune of more than 5.9 billion video downloads in January. On average, viewers spent more than 120 minutes with online video and downloaded more than 50 streams per person.


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