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Dear ***,
This month we focus on one of the best things about email marketing: reporting. You send an email and, voilà, you immediately start to see who opened it and what they clicked on. In this issue, we will explore these two key success measurements and show you how to learn from them and improve them.
If you want some extra help figuring out how to analyze your results, take our new webinar, Measuring Your Success with Email Marketing.
There are all kinds of goodies in this issue of Hints & Tips, so read up!
Sincerely,
Amy Black
Editor, Hints & Tips e-Newsletters
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In this Issue of Hints & Tips
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 Open Sesame!
7 tips for improving your open rates
By Gail Goodman, Constant Contact CEO
There are no magic words you can use to get everyone on your list to open your emails, but there are steps you can take to get more people to open them. In this article, we'll look at how open rates are recorded, what the standard rates are, and things you can try to boost your rates.
How and When Is an Open Recorded?
An open is counted when a small 1" by 1" image known as a web beacon (invisible to the eye) is downloaded. When this happens, the sending server records that the email has been opened.
Open rates do have their challenges. Sometimes opens are counted when they shouldn't be and other times they aren't recorded even when the email is opened (perhaps because images are disabled or the email is viewed as text-only). While they aren't 100 percent accurate, open rates are an important metric and a good indicator of the success of your email campaigns. They serve as a relative measure from email to email, providing you with a benchmark to measure future campaigns against.
Get Gail's 7 tips for improving your opens |
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 A Look at Click-Throughs
The lowdown on clicks and 5 ways to improve yours
By Ron Cates, Constant Contact Development Director, Southwest Region
You've got to love your email click-through rates. They give you valuable insights into the minds of your customers. You can learn about what they are and aren't interested in and their level of engagement. In addition, when done right, you can prompt them to take an action like visit your website, read your article, buy a product, or register for an event.
Want to get more out of your clicks? This article will give you a better understanding of what click-throughs are, how to analyze them, and what you can do to improve yours.
Click-Throughs Defined
There are two different types of click-through rates, as well as an additional click-to-open rate that you can calculate.
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Individual click-throughs - These are the number of clicks on an individual link. The number of clicks on a link will show you what content, promotion, event, or author your subscribers are most interested in (or not).
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Click-to-open rate - This is the number of unique clicks as a percentage of unique opens. Suppose your email had 1,000 recipients open it and 200 unique click-throughs. Your click-to-open rate would be 20 percent. This rate tells you how well your email motivated those who opened it to take action and is a telling statistic on the overall effectiveness of the email.
Discover 5 ways to increase your clicks | |
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Custom Template Design
Want Constant Contact to design a one-of-a-kind template for you? Learn more about this paid service and others that we offer.
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In ConnectUp!SM
Read informative questions and answers from your peers on the following topics:
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Bella Web Design, Inc.
Agency uses email marketing to strengthen client relationships
When Desiree Scales, CEO of Bella Web Design, first learned about the Internet in 1996, "it was like the Wild West," she says. The youngest member of Delta Airlines corporate communications team, Desiree was sent to school by Delta to learn web design, and she got hooked. Within two years, she had left the airline to start her own business, Bella Web Design, based in Atlanta, Georgia.
Bella, with a staff of eight, builds websites for hundreds of small and medium-sized businesses nationwide. They offer logo development, web and blog design, web hosting, copywriting, and search engine optimization, among other services. "We take people through (the process) soup to nuts and answer any questions they may have," she says. Desiree's goal is to help clients grow their businesses through the power of the Internet, which, she says, "all starts with having a good website."
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Do you have an email marketing success story?
Share it with us, and you may be featured on Constant Contact's website or in Hints & Tips.
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What's New with Constant Contact® 
Enhanced template picker, St. Patrick's Day designs, and more
Enhanced! Template Picker - With an intuitive and clearly displayed view of our 300+ templates, it's now easier and faster to choose the template that's right for you!
New! St. Patrick's Day HTML Templates - Give your next email campaign the luck of the Irish! Promote your St. Patrick's Day specials or events using our new St. Patrick's Day Templates.
Enhanced! Language Changes - Now you can easily change the language of your:
- Email Footer text
- Gift Reminder
- "Join My Mailing List" form
- "Forward to a Friend" form
- "Send a Page to a Friend" form
It's simple to do. Just go to the "My Settings" tab and choose from one of 11 different languages!
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