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Ford F-150 Comes to Life on Gritty Streets of New England

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Watch closely as a Ford F-150 is harnessed into living form by the mercurial fluid of the cold, hard streets. Kind of like Alex Mack.

We like the introductory bad-ass voice that growls, "It caaaame ... from the streets of New England." We're trying to think of other bad-ass things that caaaame from New England. So far all we've got are self-entitled Ivy League cowboys, and maybe Queen Noor.

Oh yeah, and wooly mammoths.

The ad was produced by Arf for TeamDetroit-JWT. Looking for your own breed of truck love? Check out TruckMatch.

Written by Angela Natividad    Comments (0)     File: Brands, Commercials, Television     Mar- 4-08  

Virgin Pulls Tired 'Bill' Card to Promote No-Con Contracts

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Virgin Mobile is so naughty. Check out this political spoof ad that features Hillary Clinton looking into the horizon and thinking, "I wish my bill wasn't so out of control..."

Tagline: "You call the shots." This is for Virgin's new "no-con contracts." (Thanks to Adrants reader Simon for sending it over.)

The ad rings a little like a cheap blow, considering most of Hillary's Bill troubles went down in the mid-'90s and the poor woman is still suffering humiliations galore. Now that PR guy Penn is trying to divorce himself from Camp Clinton, we bet she wishes she could call a few shots right about now.

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Written by Angela Natividad    Comments (0)     File: Magazine, Political, Poster, Spoofs     Mar- 4-08  

Adrants Offers Creatives Free Basic Portfolio Service

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As you may know, Adrants offers a creative portfolio service which provides creatives a place to showcase their work in a searchable database promoted across several advertising industry websites. To give everyone a taste, for a limited time, we're offering a free basic portfolio which provides for five images, your professional details and contact info.

It's not much compared to the other offerings which allow for more images in your portfolio and a higher ranking in search results when people search the service for portfolios but it will give you a taste of the service and maybe you'll later decide to upgrade. If you do, or if you want to skip the basic level and move to higher Vinyl or Leather portfolio, you'll get two months free. You can check out all the details here.

Lightning Bolt Terrorizes, Body Spray Saves the Day

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Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.

Put together by Ogilvy Brazil for Dove Invisible Dry.

Written by Angela Natividad    Comments (2)     File: Brands, Campaigns, Online, Strange, Video, Viral     Mar- 4-08  

Online Cult of Oprah Guides Users to the Light

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We never cease to be amazed by Oprah's power and pervasiveness in the culture. She can hang out with liars and just generally unpleasant people and still come out of the association reeking of rosebuds. And she's probably the only woman in the world who can get away with putting her own face on her own magazine every month without looking like a narcissist or a dictator. Do you get how amazing that is?

Anyway, Oprah has launched a 10-week class to promote a book called A New Earth: Awakening to Your Life's Purposes. The class is entirely online and free to take. The first session, which went down last night, pulled in over 700,000 fawning Oprahlytes hungry for "East-West-hybrid mysticism." Future sessions will take place every Monday.

Homegirl could brand a Bible and change every third word to "chewbacca" and she'd still come out of it making more money than Easter Island.

Written by Angela Natividad    Comments (0)     File: Celebrity, Online, Promotions     Mar- 4-08  

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Nippleless Heidi Klum Jordache Ad Messes With Kid's Minds

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Gawker notes the oddly nippleless Heidi Klum Jordache ad which appears in today's New York Post adjacent to Page Six may be harmful to our children's education and cause deep seated psychological problems. After all, a fair amount of kids breast fed in their early years and rode the elementary school bus (with all it's lowest common denominator gossip) enough to have surely confirmed there's a thing called a nipple on the female breast. (possibly NSFW image follows)

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Written by Steve Hall    Comments (2)     Mar- 4-08  

Frickin' Chicken Weirdos Says America Condones Sodomy

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No doubt, you've heard all about Sheetz's Frickin Chicken billboard drama, but FoxNews and the rest all seem to have overlooked the fact that the couple making the complaint also protested the opening of the Civil War Museum with a banner reading "Proof America Condones Sodomy" during a ceremony to honor fallen soldiers. Huh? Seriously.

And, as Words and Pictures points out, the entire world seems to have given Michael and Sheri Sucec the power to incite an overblown news cycle and to cause Sheetz to issue an apology for their witty wordism.

Where were these two when Crispin Porter + Bogusky gave us Big Bucking Chicken?

Written by Steve Hall    Comments (0)     File: Brands, Strange     Mar- 4-08  

Honda Fit Sponsors Evite Party Personalities

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Honda Fit is sponsoring Evite's new Party Personalities, a section which allows people to create custom user profiles to make their Evites more customized with party avatars to match either their personality or the theme of the created party invitation.Oddcast's Voki powers the feature which also allows for the inclusion of voice messages within an invitation.

Come on send us one. Even a fake one.

Written by Steve Hall    Comments (0)     File: Brands, Online, Sponsorship     Mar- 4-08  

Robed Beauty on Horseback Averts Epic Battle Over Mobile Service

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In America, we like to think of ourselves as accepting of differing beliefs be they religious, racial or political. Oh sure, there's plenty of problems but none as long-lasting and deep-seated as some of the issues countries abroad have dealt with for thousands of years.

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Written by Steve Hall    Comments (0)     Mar- 4-08  

Chevy Malibu SS Commercial an Avalanche of Immodest Homage

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You know how some people are fond of pointing out creatives often imprint themselves on the work they produce as if they were the only demographic in the world? Well, that notion is clearly evident in this Leo Burnett Dubai-created commercial for Chevrolet Lumina SS.

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Written by Steve Hall    Comments (0)     File: Commercials, Creative Commentary     Mar- 4-08  

YouIntern Pairs Co-Eds with Agencies

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To drum up some business, YouIntern -- which launched in February -- is giving a $10 iTunes gift card away to one lucky person who registers on the site.

YouIntern is where ad students and creativity-starved agency execs can find one another. (Just ... not in the craigslist hook-up sort of way.) We love its simple but totally self-entitled "Freedom from coffee and copies" manifesto.

Agencies can post internships and give advice, like the CSO of StrawberryFrog does here. And internships can be rated. Modernista, for example, scored a 4.4 out of five.

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Written by Angela Natividad    Comments (0)     File: Agencies, Good, Online, Promotions     Mar- 3-08  

Leo Burnett Combats Cancer with Man Hair

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Nothing says "manly" like a manly manly mustache. So why not use its follicle-rich power to fight prostate cancer, that most castrating of man-diseases? That's what Leo Burnett did.

For the month of what came to be called "Movember" ("mo" being slang for "mustache" in Australia), employees at Leo Burnett, Chicago grew mustaches to raise money for prostate cancer research. Part of the game was competing with the Australia office. (Witness the hijinks for yourself.)

Chicago, which beat the Aussies in both donation and 'stache style, raised $7000 for the cause. For an additional $10 donation, employees were offered a signed Men of Movember 2008 calendar.

Guess what! Now you can have one too. And if anybody asks why a calendar of hairy strangers is hanging over the water cooler, just tell them you helped fight cancer.

Only pray they don't ask what one has to do with the other. Out loud and to somebody who's probably gunning for your cubicle, telling this story is strangely tiring.

Written by Angela Natividad    Comments (2)     File: Agencies, Cause, Good, Strange     Mar- 3-08  

Funny How Different Things Look When It's that Time of Month

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Always is running this campaign where it's printing feel-good phrases like "Have a happy period" over the wax paper on maxi pads. We didn't think much about it until we saw this letter, allegedly written to P&G by a woman gone totally apeshit over it. Her first thought upon tearing open a new pad and seeing "Have a happy period" was "Are you fucking kidding me?"

A really sunny excerpt:

FYI, unless you're some kind of sick S&M freak girl, there will never be anything "happy" about a day in which you have to jack yourself up on Motrin and Kahlua and lock yourself in your house just so you don't march down to the local Walgreen's armed with a hunting rifle and a sketchy plan to end your life in a blaze of glory.

We giggled about it.

And then it happened.

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Written by Angela Natividad    Comments (3)     File: Brands, Campaigns, Opinion, Strange, Trends and Culture     Mar- 3-08  

Jack's For Hillary, Rest of Hollywood's For Obama, Tilley Tattered

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- Jack Nicholson's got a thing for Hillary. And he's expressing it by using clips from the many movies he's made over his career.

- On Advertising Age, Ken Wheaton explores the Hitleresque qualities of the latest will.i.am Obama video.

- And the Paul Tilley saga continues. Here and here and here. Make it stop. Please. Can't we just let the man rest in peace?

- Minneapolis-based Martin Williams has laid off 14 people in media, creative, operations and in print and television production.

more »

Written by Steve Hall    Comments (1)     File: Agencies, Cause     Mar- 3-08  

Soap Opera Weekly Launches ... Casual Games?

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Passions got you all hot and bothered? Cool off with Sudz, one of the eight puzzles that Soap Opera Digest debuted in its new casual gaming section, courtesy of Arkadium. Also available: Mah-jongg, Sudoku, Spider Solitaire and Word Search.

But wait! This isn't just a cheap effort to cash in on idle traffic. Two of the games, Jigsaw and Wordsearch, can be customized to feature the faces of soap stars or current magazine covers. (Looking for love, or at least the right letters? Let Blair Redford show you the way.)

Words and themes can also be given a Dynasty twist, as needed.

Written by Angela Natividad    Comments (0)     File: Games, Online, Television     Mar- 3-08  

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