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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 5, at noon EST -->
>> WOMM Lessons from a Hyper-Competitive Category: Energy Drinks: Learn how energy drink producer WheyUp used word of mouth marketing to stand out in the crowd, including lessons about what worked, what didn't, and how you can apply this information to your own WOMM efforts. Featuring Erik Rothchild, CEO of WheyUP, and Ted Wright, Managing Partner of Fizz.
Wednesday, Mar. 12, at noon EST -->
>> How NBC Generated Major Buzz and Excitement for the Fall 2007 Premiere of the 'Bionic Woman': Find out how NBC used a viral game, as well as blogs, social networks, online communities, and more to pump up the buzz prior to its launch of "Bionic Woman." Featuring Terry Dry, President/Co-Owner, and Melissa Taylor, Senior Director of Marketing, both of Fanscape.
Wednesday, Mar. 19, at noon EST -->
>> Unleashing the Power of Global Social Networks:
How To Get Global Category Influentials Talking About Your Brand :
Join WOMMA and Nick Chiarelli, Director of Consumer Trends, GfK Roper Consulting as he gives global marketers an up-close look at the Global Category Influentials segments -- the consumer groups most likely to recommend your products and services and to influence the purchasing decisions of others in their vast, worldwide networks.
Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media
Wednesday, Apr. 30, at noon EST -->
>> 7 Radical Rules to Leverage Online Sports Fan Buzz: It's no surprise that sports fans like to talk about the teams they love. Join presenters Kathleen Hessert and Dexter Bustarde of Sports Media Challenge as they explain how they've leveraged sports fans' enthusiastic online buzz for a variety of clients, including NFL, WWE, Ticketmaster, and more.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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