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MONDAY • March 03, 2008 | READ ALL MEDIAWORKS NEWS

Media Agency of the Year: Starcom

The Publicis Shop Had Some of 2007's Biggest Tech and Beer Launches and Scored More New Business

Because Starcom USA wielded powerful insights -- products of industry-leading research -- for some of 2007's biggest tech and beer launches while piling up more new business, the Publicis Groupe-owned shop takes another lap as Ad Age's U.S. Media Agency of the Year. FULL ARTICLE

Global Media Agency Network of the Year: Mediaedge:cia

New-Business Haul Anchored by 'Life-Changing' AT&T Account Buoys Billings and Revenue Almost 20% in Agency's 'Best Year Ever'

Mediaedge:cia's clever solutions for marketers, combined with voracious growth and continuing innovation in diversified services, have given the shop back-to-back wins as Ad Age's Global Media Agency Network of the Year. FULL ARTICLE

How Top Shops Stacked Up in '07

Ad Age Reviews Key Media Operations' Wins and Losses, Creativity, Use of Media Tools, and Management Stability

Read reviews for MediaVest, Zenith Media, Initiative, MediaCom, Carat, PHD, MindShare, OMD, Naked, MPG, Optimedia, Universal McCann and Horizon Media. FULL ARTICLE

Why You Should Be in the Media-Sales Business

Booz Allen Study Finds Media Shops More Important to Marketers Than AORs

NEW YORK (Adage.com) -- Media sellers: They're the new creatives, campaign developers, insights engines, production shops and ROI trackers. And they're enjoying an increasingly close and valued partnership with marketers. FULL ARTICLE

Blogger Smackdown, Life Pre-MySpace and What's Truly Obscene

In Latest Installment of Reader Appreciation Week, Reactions to the FCC's Church Lady Act and More

It's been too long since I've done a Media Guy RAW (Reader Appreciation Week) column, and I'm sorry about that. Because, once again, I can't overemphasize how much I appreciate the smart, generous people who read, and respond to, this column. Some notes on some recent installments of Media Guy that provoked the most reaction. FULL ARTICLE

Beth Comstock Returns to General Electric as CMO

Media People: Leaves NBC Universal After Three-Year Stint as Digital Media Head

NEW YORK (AdAge.com) -- After testing several digital initiatives at NBC Universal, Beth Comstock is heading back to General Electric while the media company realigns responsibilities in the wake of her departure. FULL ARTICLE

3 Minute Ad Age: March 3, 2008

Ad Industry Execs Take Stage as Rock Stars for Charity

NEW YORK (AdAge.com) -- Four bands composed of employees from various advertising and media industry companies rocked Manhattan's B.B. Kings Blues Club for six hours last Thursday night. It was all part of the 15th annual "Media Battle of the Bands" that raised $370,000 for Citymeals on Wheels. The 26-year-old organization provides more than 3 million meals a year for elderly, homebound New Yorkers. This year's bands included musicians from Food Network, OMD, the Weather Channel, TV Guide, Magna Global, Price Waterhouse Cooper and Spike TV and other companies. FULL ARTICLE