 | | | | | | Boom in real estate reflect in rise in properties/real estate advertising in print Properties/Real Estate advertising in print went up by a whopping 82 per cent during 2007 as compared to 2004. This reflects the boom seem in the real estate sector in India. Omaxe Ltd, Parsvnath Developers and Sahara Infrastructure & Housing were the top three real estate firms advertising in print during 2007. | | | | | | |
 It is not a business for the faint-hearted. Here, one has to go through a lot of highs and lows of the business; mainly lows initially, and a few highs. It involves a lot of attention to detail, so one has to be all charged up all the time and be nimble-footed. While identification of your target audience is very critical, you also have to remember that one should be able to monetise from the product because if you are not able to get your money from the advertiser or the subscriber, then you won’t be able to sustain yourself in the long run. So, it’s a roller-coaster ride and we here at UTV are enjoying every bit of it. Shantonu Aditya, Executive Director, UTV Global Broadcasting Ltd, and CEO, UTV Entertainment Television Ltd | | | | | | | 5 questions to know our honchos better | | Ø | The first thing you did this year? | | I hugged my family | | | Ø | Naughtiest thing you did as a child? | | Sticking chewed bubble gum on seats, locking friends in bathroom, too embarrassing to divulge | | | Ø | A celebrity you wouldn’t want to meet? | | Britney Spears | | | Ø | Your resolution for 2008? | | Make the most of it | | | Ø | Most hyped virtue in the world? | | Doing it the right way – there are no rights or wrongs, only what works and what doesn’t | | |
 Monica Gangwani Research Director, Synovate Healthcare, India | | | | | | | Abhishek Misra has joined IMG India as Director of its golf business. He will be responsible for spearheading the development of IMG’s golf business in India in such areas as events, sponsorship, golf clients, golf course design and golf course management. Prior to joining IMG, Misra was Head of Lifestyle Marketing at Unitech and had played a key role in the successful positioning of the high-end residential portfolio at Unitech. With over 12 years of exposure to sales and marketing, he has risen up the ranks with companies such as Seagram, ITC Hotels and ESPN-STAR Sports.
Yogesh Manwani, Vice-President, Marketing and Distribution, Media Content and Communications Services (MCCS), has put in his papers. He is currently serving out his notice period. At MCCS, Manwani was responsible for handling the marketing and distribution operations for the Group’s television channels, including STAR News, STAR Majha and STAR Ananda. He has spent a total of four years at MCCS. Prior to MCCS, he was with O&M, where he was in the account management function. Manwani has more than a decade’s experience in advertising and marketing.
Sanjeev Tiwari has recently joined Synergy Media Entertainment Ltd's My FM as National Music Manager. Tiwari, who will be based in Delhi, will look after the music content of the company's 17 music stations. He had earlier worked with Power 107.8 FM, Kolkata as Assistant Manager, Programming. Later on, he joined Sa Re Ga Ma India Ltd as Senior Consultant and Advisor on radio content production, creation of meta data and creating theme based compilations. Tiwari has over 10 years' experience in this field, having begun his career as an RJ and Producer with Radio Network in 1995. He has also worked with Times FM, HMV FM and Radio Snap.
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