A populist Budget, bold, but could have been bolder, disappointing, exceeded expectations, positive and growth oriented, a mixed bag – India Inc’s reactions to the Union Budget 2008-09, which was presented by Finance Minister P Chidambaram in the Lok Sabha on February 29. exchange4media takes a short walk down corporate corridors to hear who is saying what about the Budget.  more...

Anyone who’s ever gone white water rafting would know the thrill and fear while hurtling down foaming water and the rapids. JWT’s new ad for Mountain Dew seeks to drive home the soft drink brand’s association with the adventurous spirit of the youth.  more...

She is the perfect combination of grace and grit, and homemaker and career woman. There is even a day dedicated to her – March 1, which is celebrated as Woman’s Day. And to celebrate today’s woman, car manufacturer Hyundai Motor India Ltd (HMIL) is launching a week-long initiative that would give women just the drive she needs.  more...

The four-day Mobile Asia 2008 got underway in the Capital on February 29 amid news that the Finance Minister had proposed to levy 1 per cent excise duty on mobile handsets. This is likely to lead to a rise in cost of mobile handsets. However, the news didn’t dampen the spirit at the Expo, which is being organised by the Indian Cellular Association.  more...

In a bid to draw in the family audience, SaharaOne Television will be launching a new show ‘Mera Sasural’ March 10, 2008. The show will air Monday to Friday at 7.30 pm. ‘Mera Sasural’ follows the lives of two girls as they adjust to a new life in their respective ‘sasural’.  more...

Friend’s 91.9 FM, the radio initiative from The ABP Group, completed one year on February 28, 2008. The FM station has embarked on a three-day music carnival in Kolkata to celebrate its first birthday.  more...

Tourism New Zealand has announced the launch of its ‘100% Pure New Zealand’ campaign, which seeks to promote the country through the web and television mediums. The creatives have executed from New Zealand, while Mindshare is the media agency behind the two-week long India campaign.  more...

PerceptH Delhi has bagged the creative duties of electronic goods manufacturer Victor Company of Japan Ltd (JVC). Media duties have been assigned to Allied Media. The account size has been pegged upwards of Rs 20 crore. The company would be launching its TVs, camcorders and audio systems in India in the second week of March.  more...

Radio City’s hunt for India’s best Hindi band stopped at Bangalore-based Swarathma, which was declared Radio City 91.1 FM Best Hindi Band. Yeshua came in second, while another Bangalore-based band Ek came in third. Swarathma has also won an album deal with EMI.  more...