Friday - February 22, 2008
» Video, Rich & Streaming Media
It's 11 O'Clock. Do You Know Where Your Ad Is?
Written by Ian Schafer
What we may be forgetting in the race to perfect video advertising.
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» Paid Search Strategies
PPC Search: Create, Influence, Capture, and Harvest Demand
Written by Kevin Lee
Why search marketers must be aware of the overall consumer response ecosystem.
» Full story » Printer version
» Online Publishing
Stuck in Flatland
Written by Vin Crosbie
Why 20th century media companies incorrectly presume media's new dimensions.
» Full story » Printer version
» ROI Marketing
Error Page Best Practices
Written by Jack Aaronson
How to avoid errors generated by users, code, servers, and other factors.
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» What's The Buzz?
Recession Marketing: Avoid the Fear Factor
Written by Anna Maria Virzi
How businesses can benefit from advertising and marketing during a downturn.
» Full story » Printer version
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Monday - February 25, 2008
» Search Results
Blogging for Search Engine Optimization
Written by Mike Grehan
Is launching a blog a good SEO strategy?
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» Using Ad Technology
Digital Commerce: In and Out of the Dressing Room
Written by Jeremy Lockhorn
Retailers can leverage emerging immersive platforms to create new brand experiences.
» Full story » Printer version
» Digital Game Advertising
Brands Need Gamers. Do Gamers Need Brands?
Written by Matt Story
Marketers must provide a relevant benefit to gamers in exchange for interacting with the brand message. What works and what doesn't.
» Full story » Printer version
» E-Mail Marketing
E-mail Copy Tip From a Great E-mail Copywriter
Written by Jeanne Jennings
Ten tips from award-winning copywriter Pat Friesen.
» Full story » Printer version
Tuesday - February 26, 2008
» CMO
The Brand Fan Marketplace
Written by Gary Stein
Three ways marketers can keep brand fan sites strong and consistent.
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» Online Video Advertising
User-Generated Contests
Written by Christine Beardsell
Marketers must move away from a contest mindset toward a program mindset.
» Full story » Printer version
» Agency Media Strategies
U.S. Women and the Internet, Part 1
Written by Hollis Thomases
Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies?
» Full story » Printer version
» Analyzing Customer Data
Social Media and Web 2.0
Written by Jason Burby
Social media and Web 2.0 are over-hyped and misunderstood. Before you take the plunge, don't forget the reality check.
» Full story » Printer version
Wednesday - February 27, 2008
» E-Marketing Strategies
Social Media Metrics
Written by Dave Evans
Tips for launching and measuring a social media marketing campaign.
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» Search Engine Marketing
Content Optimization
Written by P.J. Fusco
Ensure your content has a chance to be found for all the right words with keyword research.
» Full story » Printer version
» E-Mail Delivery
Even the Pros Get It Wrong
Written by Stefan Pollard
Nine (count 'em, nine!) egregious errors in a single e-mail promotion.
» Full story » Printer version
» Behavioral Marketing
The Downfall of Targeting
Written by Anna Papadopoulos
An infiltration of dollars into the Internet has hurt the targeting cause.
» Full story » Printer version
Thursday - February 28, 2008
» Media Buying
Interactive Advertising Isn't Confined to the Web
Written by Tessa Wegert
An innovative new interactive advertising platform for digital newspapers.
» Full story » Printer version
» Local Search
New Features and Phones Drive Local Mobile Ad Growth
Written by Brian Wool
Local mobile search has nowhere to go but up.
» Full story » Printer version
» Actionable Analysis
Recession-Proof Your Marketing
Written by Heidi Cohen
Seven ways marketers can accentuate the positive in tough economic times.
» Full story » Printer version
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