password
username
Sponsored by CakeMail, an email marketing software
Newsletter preview

If you have trouble reading this e-mail, go to http://www.businessweek.com/insider/insider.htm

Click Here

BusinessWeek magazine: The most-read source of global business news
SEARCH SITE

Advanced Search
Top News BW Magazine Investing Asia Europe Technology Autos Innovation Small Business B-Schools Careers BusinessWeek Channels : BW Magazine, Daily Briefing, Investing, Asia, Europe, Technology, Autos, Innovation, Small Business, B-Schools and Careers
February 28, 2008
 

Insider Newsletter

A weekly summary of the best in BusinessWeek and BusinessWeek.com


NEWS  THIS WEEK'S TOP STORY

Bernanke's
History Lesson

The Fed chief's study of the 1920s,
when central bankers mistakenly
kept money tight, may mean he'll
dismiss inflation and keep
slashing rates

Editor's Memo
All eyes were on Federal Reserve Chairman Ben Bernanke as he spoke in front of Congress this week. Our top story interprets his message through the lens of history. For another interpretation, read Bernanke Signals Further Rate Cuts.

BusinessWeek magazine looks past U.S. shores this week, at: multinational companies, Cuba's economy, and what the U.S. credit crisis means for international relations.

So Google and Yahoo's ad clicks are down…. What is the true worth of the much heralded click-through? Read our story in Tech to find out. Doodling for Profits tells you how to clarify your business thinking by using the universal language: doodling. And don't miss a look at Korea's design renaissance in The Seoul of Korean Design.
-- Katherine Davis

  FROM THIS WEEK'S ISSUE OF BUSINESSWEEK
COVER STORY
Multinationals: Are They Good for America?
They're productive, innovative, and loaded with cash. But that doesn't mean they'll bail out the U.S. economy

IN DEPTH
The Cuban Economy: After the Smoke Clears
For most Cubans, life remains a slog. But here's the surprise: There's plenty of potential for growth in everything from oil exploration to upscale tourism

NEWS
More Fodder for the Yank-Haters
The spreading U.S. credit crisis is turning up the heat on Europe's simmering anti-Americanism

  FROM BW.COM'S TECHNOLOGY CHANNEL
HELP DESK
The Truth About DVRs
Wondering why you can't buy a digital video recorder without also signing up for TiVo or a specific cable service?

TECHNOLOGY
Google: Are Ad Concerns Overblown?
The number of ad clicks fell in January for Google and Yahoo. But how important are those click-through rates, anyway?

  FROM BW.COM'S SMALLBIZ CHANNEL
GETTING STARTED
Busting the 'Free Money' Myth
Searching for a government grant or no-interest loan to start a business? Don't waste your time

VIEWPOINT
When Small Fry Go After Big Fish
A new book offers advice on how small companies can avoid being sunk after they've landed a big contract

  FROM BW.COM'S ASIA & EUROPE CHANNELS
DESIGN
The Seoul of World Design
The Korean capital, soon to host the World Design Olympiad, is funding projects to promote style in Korean brands—and help keep growth on track

EUROPE
What's Ailing Bayer?
Profits are up, but the German pharma giant has seen one drug pulled and another fail trials. The future holds one blockbuster—and lawsuits

  FROM BW.COM'S MANAGING CHANNEL
STRATEGY AND EXECUTION
Doodling for Profits
A simple drawing can communicate complex ideas quickly and almost effortlessly. It can even be the basis of a successful business plan

  FROM BW.COM'S INNOVATION & DESIGN CHANNEL
INNOVATION ON THE EDGE
Learning from Tata's Nano
The breakthrough innovations of the $2,500 Nano can carry a lot of important lessons for Western executives

DESIGN REVIEW
Art Museum as Research Lab
A new exhibition at New York's Museum of Modern Art presents fresh talent in data visualization and other design disciplines that could have far-reaching business applications

INNOVATION
Giving the Poor a Means to Work
Paul Polak and his company, International Development Enterprises, have helped 17 million people lift themselves out of poverty

  FROM BW.COM'S INVESTING CHANNEL
BREAKING NEWS
Bernanke Signals Further Rate Cuts
The Fed chairman's testimony to Congress indicated that concerns about a slowing economy still outweigh inflation worries

INVESTING
Smarter Commodity Plays
Sure, they're volatile, but there are ways to minimize the risks. Here are a few options for hedging your bets on the commodities market

 BW MALL  SPONSORED LINKS
Buy a link now!



This newsletter is a FREE service provided by BusinessWeek.com.

To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page.

If you need other assistance, please contact Customer Service
or contact:

Wanda Cooper
BusinessWeek Customer Rights
Communications Data Services
1995 G Avenue
Red Oak, IA 51566
Phone: 1-800-635-1200

View our corporate privacy policy at http://www.mcgraw-hill.com/privacy.html.

To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department.

Copyright 2008, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use | Privacy Notice


    FEATURED SLIDE SHOWS > >
 



Advertisement
Click Here


  N YOUR FACE: Doesn't Give Bank Much Credit

Reader Mark Writes:

"I'm not surprised. They send me letters about once a month advertising credit cards starting at over 20% APR. I can get a third of that through other credit institutions."

Tell Us: Does Your Bank Treat You Well? >

 


Featured Blog

openquote

Here we go again. The United Auto Workers walked out on American Axle yesterday amid a dispute over wages and benefits. UAW President Ron Gettelfinger said in a statement that the company wants to cut pay from $23 an hour to $14.

closequote
David Welch
READ MORE >


ADVERTISEMENT
    Generate Serious Income in Turbulent Markets
    In today's market, there's more to trading covered calls than just buying a stock and selling a call. With a complimentary 3 month subscription to Bernie Schaeffer's "Covered Call Plus", you'll learn how to maximize income without limiting your upside while still reducing downside exposure.


  FEATURED VIDEO
Education Loans
The credit crunch hits higher education as more students struggle to get a piece of the shrinking student loan market. We talk to students facing the challenge, and experts with tips
 


Advertisement
Click Here


  FEATURED COLUMN
Investors Still Don't Get Accountability
A recent survey shows many don't understand that a company's high score on social responsibility indices also signals good risk management