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HBO and YouTube have reached a deal in which YouTube will create a channel, giving users access to clips from popular HBO shows and full episodes of budding shows. Fans will now be able to legally pass along clips from some of their favorite shows, as well as watch complete episodes of new shows they might want to add to their viewing repertoire.
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In order to give media and entertainment professionals a networking hub to exchange ideas, recruit, pitch, and search for jobs, Variety has launched The Biz, a private, online social network. The Biz will provide an online destination for an industry that has long relied on offline social networking.
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Social media, when taken on in whole, can be daunting. To make it more digestible, it helps to think of it in its more basic pieces, which, according to Cory Treffiletti writing for the Online Spin, include: social networks, social applications, virtual worlds, and citizen journalism.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
UPCOMING WOM WEDNESDAY TELECONFERENCES
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Wednesday, Mar. 5, at noon EST -->
>> WOMM Lessons from a Hyper-Competitive Category: Energy Drinks: Learn how energy drink producer WheyUp used word of mouth marketing to stand out in the crowd, including lessons about what worked, what didn't, and how you can apply this information to your own WOMM efforts. Featuring Erik Rothchild, CEO of WheyUP, and Ted Wright, Managing Partner of Fizz.
Wednesday, Mar. 12, at noon EST -->
>> How NBC Generated Major Buzz and Excitement for the Fall 2007 Premiere of the 'Bionic Woman': Find out how NBC used a viral game, as well as blogs, social networks, online communities, and more to pump up the buzz prior to its launch of "Bionic Woman." Featuring Terry Dry, President/Co-Owner, and Melissa Taylor, Senior Director of Marketing, both of Fanscape.
Wednesday, Apr. 2, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing: Learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers. Featuring Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs.
Wednesday, Apr. 9, at noon EST -->
>> Customer 2.0 -- Five Rules to Engaging a New Breed of Customer: Never before have customers morphed so quickly. Enabled by new technologies with accelerated adoption rates, customers have attained a level of control never before seen -- and it's something that established companies have to work hard to adapt to. Join us Wednesday, Apr. 9 and learn five rules for engaging "Customer 2.0." Featuring Brandon Evans, Managing Director and Partner, RepNation Media
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Recent articles have suggested the onset of online social networking fatigue, but sites like FriendFeed make it easy for users to manage multiple social networking sites from one online destination. Social network aggregation allows users to keep tabs on their social spaces without taking up more of their time -- and makes it even easier for word of mouth to spread.
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Twitter, despite its format limitations, is being used for a wide range of business applications. On the Inspired Business Growth blog, Wendy Piersall suggests several ways that the site can be used to gain information about consumers. Because the format is quick and compact, it can be used to gain instantaneous insights, track trends, find feedback, converse with consumers -- and more.
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We are constantly adding valuable word of mouth marketing whitepapers, research studies, essays, opinion papers, and other content to WOMMA's member center. These are just a few of the NEW items you'll find there:
>> Oneupweb's Paid Search Survival Guide
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With paid search, opportunity clicks. Learn the terminology and discover the facts that will lead to streamlined sales and prospecting processes -- overnight.
>> Oneupweb's Eye Tracking Survival Guide
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Eye Tracking is the ultimate, state-of-the-art usability tool. Now, marketers can accurately, scientifically gauge where people are looking on web pages, when, and in what order. Learn the facts -- and the language -- so you can start to benefit from this service immediately.
>> Empowered Involvement and Word of Mouth: An Agenda for Academic Inquiry
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Among marketers, there is broad agreement that companies need to work proactively with fans in order to support and improve the WOM that these consumers spread. However, thus far, no scientific analysis has tried to find out what practically needs to be done to stimulate more of that coveted word of mouth activity. Empowered Involvement aims to fill this gap. It is a methodical marketing framework and approach with the specific aim of increasing their Word of Mouth activity.
>> Measuring the Role of Word of Mouth Marketing
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In a recent national online study among 600 adult men and women, novaQuant explored the relative influence of word of mouth on decision-making across a wide variety of consumer products and services, ranging from computers to cars, dentists to mobile phone providers, and movies to soft drinks. The goal was to quantify, on a relative basis, which categories are most likely to benefit from marketing efforts to generate word of mouth.
WOMMA members, to log in to the WOMMA Member Center to access this great content -- and much more! -- visit:
http://womma.leveragesoftware.com/blog_view.aspx?CustomerID=memberlibrary
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At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:
--> WOMMA Members Save on WOM UK's "How to" WOMM Workshop
Mar. 11 | London, UK
WOMMA Members Save £50
WOM UK, the word of mouth marketing organization in the UK that is allied with WOMMA, is hosting its "How to" WOMM Workshop, and WOMMA members can take advantage of the member registration prices and save. Workshop capacity is limited to 60 delegates, so register soon to save your seat!
Prices:
WOM UK and WOMMA Members: £250 plus VAT (£293.75)
Nonmembers: £300 plus VAT (£352.50)
You can find event program and details for the WOM UK "How to" WOMM Workshop at:
http://217.194.215.244/web/womma/Doc/HowTo_EventLeaflet.pdf
More from WOM UK:
http://www.regonline.com/Checkin.asp?EventId=189661
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Your First Source for All Things WOM
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The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
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The Word of Mouth Marketing Association
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WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
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Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
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© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
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