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Dear BNET Reader, The Sarbanes-Oxley Act, passed in the wake of the Enron and WorldCom scandals, was designed to hold public companies to far stricter accounting standards and safeguard against corporate fraud. But it also meant expensive independent audits for companies and billing bonanzas for auditors. Now things have changed. Wrap your head around the new, relaxed Sarbox guidelines (and learn to appreciate them) with our primer below. Sarbox 2.0How to Survive (and Win) with Sarbanes-Oxley Sarbanes-Oxley compliance has become less costly and more efficient. Here's how to use it to your best advantage.
Four Reasons to Love Sarbox We asked executives, bankers, VCs, and auditors what they like about Sarbox. Many argued that the regulation is a great tool for companies, managers, and investors. Here's why. Managing GrowthFast-Tracking a Funny Business You can build key grassroots partnerships that let a company grow at top speed. Marc Campbell, founder of the Independent Comedy Network, shows how. Stay Slow and Steady Slowing down and focusing on service has made Drew Kaplan's firm, ISWest, one of the fastest-growing companies in Southern California, with clients like Suzuki, J.D. Power, and Governor Arnold Schwarzenegger to boot. Go Local How one company created a mass marketing platform that delivers local appeal. Four Ways to Innovate on a Shoestring In an era of rampant R&D belt-tightening, you need to squeeze more innovation out of every dollar you invest. Here are four ways to do more with less. Speaker's CornerGet the Gift of Gab It's no secret that good talkers get sales. But while "charisma opens the door...the leader must close the sale." BNET's Sean Silverthorne explains how good leaders blend style and substance. 8 One-Liners Worth Remembering It's time to become a master of the one-liner. No, not jokes, but simple, to-the-point sentences and the kind that make for truly effective communication. 18 Tips for Killer Presentations Whether you're gearing up to give your first presentation or you've been doing them for years, brush up on your skills.
BNET Business Dictionary Word of the Day: painting the tape
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