TODAY'S TOP STORY
By STEVE BROWN / The Dallas Morning News stevebrown@dallasnews.com
Homebuilders
who are sick of reading about the housing downturn are hoping to attract buyers with their own message.
The Homebuilders Association of Metro Dallas has teamed up with a group of builders, developers and financial institutions to fund an advertising blitz aimed at attracting buyers.
The builders’ “DFW BUY NOW” campaign will run advertisements in newspapers, magazines, on billboards and in broadcast
media. There’s also a website: www.dfwhousingfacts.org.
The builders say that the marketing program will help combat negative publicity about the housing market, which is hurting their business.
Full story
| MORE HEADLINES | |
TOMORROW Just how bad is the foreclosure situation in Dallas-Fort Worth? Find out in tomorrow's Business section. Plus, use our online map to see foreclosures in your neighborhood. |
Back to newsletter list
