About Us
Site Use
For over six years, Tools of Change has
consistently
attracted a million hits a year from program
planners
and facilitators. It was awarded the Society
of
Environmental Journalists' highest rating as
an
information source for environmental
journalists, and
is recognized by the Infography as one of six
superlative references on social marketing.
Meet our staff
Jay Kassirer has
been the driving force behind Tools of
Change. He
co-authored (with Doug Mckenzie-Mohr) the
workbook on which the Tools of Change
materials are
based. He contributed to the development of
the
Green Communities' home energy audit
and well aware programs, Canada Mortgage
and
Housing Corporation's Healthy Housing and
Sustainable Community Planning initiatives,
and
numerous other social marketing programs.
Jay is
President of Cullbridge
Marketing and Communications, and has
twenty
years
of professional marketing, communications
and
research experience involving environment,
health,
housing and sustainability. He can be
reached at
kassirer@toolsofchange.com.
Gail Desautels is our Registrar, and our go-
to person for webinar details. She can be
reached at
Registrar@toolsofchange.com.
Tools of Change also benefits from the
advice of an
Advisory Board.
Quick Links
Site Sponsors
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Dear Harry,
Free registation is now open for our annual
TDM webinar presented in collaboration with
ACT Canada and Transport Canada's Urban
Transportation Showcase Program. To
qualify, you must be a Canadian working on
a TDM program. If you aren't, you can
register for a fee.
Jay Kassirer, Tools of Change
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TDM Webinar
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On Tuesday March 18 at 12 noon Eastern
Time, in collaboration with ACT Canada and
Transport Canada's Urban Transportation
Showcase Program, we will be hosting a
special webinar on workplace transportation
demand management. For information
related to what Canadian cities and
communities are doing to make their
transportation systems more sustainable
please visit the UTSP website at: www.tc.gc.c
a/utsp.
In this special 90-minute Webinar, you'll find
out about two new resources that will soon
be available from ACT Canada:
The Case for TDM - a clear,
indisputable business case for TDM by
sector. Presented by Sharon Lewinson,
Commuting Solutions.
TDM Supportive Guidelines for
Development Approvals - How and
why
to foster TDM principles through
development applications, site plan reviews
and front line contact with developers,
landowners and facility mangers. Presented
by Ralph Bond and/or Mark Jamieson, BA
Transportation Consultants.
Free registration, for qualified
Canadians (working on TDM programs) is at
http://www.surveymonkey.com/s.aspx?
sm=UVNbsPZGBf6zEYg_2b191NCw_3d_3d
If you don't qualify for free registration, you
can register for $70 at http://www.
cullbridge.com/Services/Social_Marketing_W
orkshops.htm
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Instructional Webinars
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Our instructional webinars
continue, with
sessions covering:
Incentives
and Norm Appeals; and Impact
Measurement and
Evaluation.
Incentives and Norm
Appeals, Friday March 7, 2008: 12 noon
Eastern Time.
Impact Measurement and
Evaluation , Friday April 4, 2008: 12 noon
Eastern Time.
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Comments from Webinar Participants
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Comments from our confidential post-
webinar
evaluations include the following:
- "Better than a typical conference
session - more
interactive, more really interested folks."
- "The Highlights Series is a great way to
learn.
Whether or not a specific webinar is on your
topic of
work, you can still generalize the information.
Makes
social marketing concepts come alive."
- "It gave me a chance to explore
community
change processes for a different set of
behaviours
than I usually get involved in."
- Great introductory course.. good
examples... I
would highly recommend it. "
- "Very informative, with layered insight on
several
levels."
- "Valuable information and an easy-to-
follow
format."
- "Informative and fun ..you can ask
questions
easily and get answers as fast."
- " I appreciated the use of examples and
participants own input to move the lessons
along
while building on the theory."
- "I plan to urge all my co-workers to
participate in
these webinars."
- "You can learn at your own desk for a
fraction of
what you'd pay going to an out-of-town
workshop or
seminar. "
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Help Spread The Word!
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Use portions of this newsletter and / or our
full case
studies in your own newsletters /listservs
etc. All we
ask is that you
include the following short credit:
Courtesy of Tools of Change
(www.toolofchange.com) which promotes
best
practices in social marketing.
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