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To promote some of the social agendas that have inspired the fashion designer, Kenneth Cole Productions has launched the Awareness Blog, which has multiple authors and is covering and weighing in on a variety of social issues. Overall, the site is a unique mix of fashion, social media, and social causes.
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The Financial Times has launched a subscription-based social network for senior media and technology executives. While the forum has been off to a bumpy start -- it has been attracting criticism for being incompatible with the Firefox web browser -- it is intended for executives in the digital, new media, mobile, and telecom categories and is expected to make a splash.
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When you give your customers a better experience than they were expecting, they respond by telling other people. The Buzz Canuck blog gives some examples of little things that companies do -- from Tiffany's blue box to personalized M&Ms -- that get customers' attention -- and get them talking.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
STILL TIME TO REGISTER FOR TOMORROW'S WOM WEDNESDAY!
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Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers
Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Join this teleconference for a comprehensive, comparative look at large, public online communities versus small, private ones in terms of:
- Quality of information
- Honesty of posts
- Helpfulness of information to both community members and the hosting organization
- Frequency of posts
- Quantity of posts
- Value of community input for actionable business decisions
Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.
Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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This article from Wired.com is all about the value of giving your stuff away. One of the main tenets of word of mouth marketing is creating great products and services that people want to talk about. What better way to get the word out about how great your stuff is than to put it in consumers' hands and let them try it for free.
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Recommendation engines are a great way to use past purchases, purchase preferences, and social ratings to help you find what you're looking for. The ReadWriteWeb blog has a list of ten recommendation engines that may or may not be on your radar. From media recommendations, to sites that tip users off about local events they might want to attend, these sites offer up a slew of new ways to find stuff you're looking for.
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