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WOMMA member company Quicken Loans has launched its new website, Quizzle.com, as a way to build relationships with future and potential customers. The site is free for users -- with no strings attached -- and includes personal and home finance calculators, credit reports and scores, home value reports, mortgage recommendations, and more. Quicken Loans is providing all of these tools to users to build long-term relationships -- and hopefully when Quizzle users are in the market for a mortgage, Quicken Loans will be the lender they think of first.
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A Colorado company sued social complaint site, Ripoff Report, after some consumers labeled posts about the company with tags that read, "con artists" and "corrupt companies." The defamation lawsuit brought against Ripoff Report was dismissed, and the court ruled that the federal Communications Decency Act protects site operators from liability for user comments -- even if the company creates the specific tags commenters can choose to label their posts.
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On his blog, Micro Persuasion, last week, Steve Rubel proposed that SEO "shenanigans" were having a negative impact on social media. On the Emergence Media blog, Daniel Riveong counters this argument, saying that since marketers can't actually create social media -- consumers create, marketers facilitate -- attempts at SEO don't compromise social media at all. What do you think?
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
NEXT UP!
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Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers
Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Join this teleconference for a comprehensive, comparative look at large, public online communities versus small, private ones in terms of:
- Quality of information
- Honesty of posts
- Helpfulness of information to both community members and the hosting organization
- Frequency of posts
- Quantity of posts
- Value of community input for actionable business decisions
Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.
Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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If you're not already taking advantage of the social media and online networking opportunities available â€"- via a variety of platforms -- you're missing a great opportunity. This article takes a look at several of the communications technologies that you could be putting to work for your business -- as well as how other organizations are already using them.
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Nashville-area hospitals, Saint Thomas Health Services and Vanderbilt University Medical Center, are using YouTube to vie for heart patients. Both medical establishments have created videos touting their own experience over that of their rival, and are hoping that the power of word of mouth propels their message to the right audience -- people in the market for heart care.
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At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:
--> WOMMA Members Save on WOM UK's "How to" WOMM Workshop
Mar. 11 | London, UK
WOMMA Members Save £50
WOM UK, the word of mouth marketing organization in the UK that is allied with WOMMA, is hosting its "How to" WOMM Workshop, and WOMMA members can take advantage of the member registration prices and save. Workshop capacity is limited to 60 delegates, so register soon to save your seat!
Prices:
WOM UK and WOMMA Members: £250 plus VAT (£293.75)
Nonmembers: £300 plus VAT (£352.50)
You can find event program and details for the WOM UK "How to" WOMM Workshop at:
http://217.194.215.244/web/womma/Doc/HowTo_EventLeaflet.pdf
More from WOM UK:
http://www.regonline.com/Checkin.asp?EventId=189661
Log into the Member Center now to get your discount code and take advantage of the latest WOMMA event deal:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=dae253749a204d0c8a765866a8a5376f
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