The Hindi general entertainment genre is growing and the last week saw a difference of only 4GRPs between Zee TV and Star Plus. NDTV Imagine was in the No. 3 slot for yet another week. The genre has new things to talk about, but industry experts state that these changes are not growing the Hindi GEC genre per se.  more...

The print industry is ready with its wishlist for the Finance Minister prior to the presentation of the Union Budget 2008-09. An INS memorandum broadly specifies that duties and taxes which impact newspaper production should be done away with. There is also call for elimination of the Fringe Benefit Tax for the media industry.  more...

The out-of-home industry would like to see some of those rules regarding billboards to be eased in the Union Budget 2008-09. The industry would also like the total duties to be lowered to a maximum of 16 per cent. OOH players like Stroer OOH Media, Jagran Engage, Future Media and OOH Media reveal their wishlist for the Finance Minister.  more...

Five months after launching its general entertainment channel Kalaignar TV, Kalaignar TV Network officially launched its 24-hour music channel, Isaiaruvi, on February 22, 2008. The Network has entered into an understanding with Social Media India Ltd to make the channel a media platform for advertisers across India.  more...

The new Thums Up campaign takes forward the ‘Thunder’ message. Created by Leo Burnett, the TVC features brand ambassador Akshay Kumar on a demon ride through Kuala Lumpur’s streets in an ‘Anything for my thunder’ mode. The campaign is aimed at giving an adrenalin rush and appeal mostly to a male TG.  more...

Remember that scene from ‘Life in a Metro’ where Irfan Khan takes a stressed out Konkona Sen to the rooftop and asks her to scream out all her frustrations? Her scream gave a lot of people goosebumps. Tata Salt Lite gave a similar opportunity to Mumbaikars – vent out all their pent up frustrations with a gut-wrenching scream.  more...

Fortune refined soyabean oil is back with its ‘Paanch Gunowala’ plank in a new TVC, already being aired on major channels. The TVC re-emphasises the five main benefits of Fortune with the lady of the house playing the fortune-maker of her family.  more...

UK-based ethnic radio station Sun Rise Radio has announced an exclusive partnership with Prime Time International Services in India for ad sales on their entire network of radio stations. The radio player has been airing in the UK markets for more than two decades now.  more...

‘Kahan hai mummy?’ Well, she is trapped in the kitchen behind a huge pile of dirty dishes. And freeing her from her shackles is not some fairy godmother but a Scotch-Brite scrubber. The new TVC takes a familiar family situation and gives it an interesting touch.  more...

9.9 Media has tied up with The London Speaker Bureau to set up the first speaker bureau in India. The London Speaker Bureau is the largest in Europe and Asia. Having developed a strong presence in Europe, they are now keen to set up operations in India and China.  more...

Radio NRI, a service of NRI Media, Inc., has announced that its Radio NRI 24x7 channel is being featured on the homepage of AOLRadio.com. The channel is also featured in the AOL Radio block on the AOL.com homepage. Radio NRI is the sole provider of Indian radio for AOL Radio.  more...

Jabalpur has been quite ‘radio active’ in the week gone by, with Radio Mirchi, Dhamaal 24 and My FM launching their FM stations in this important district in Madhya Pradesh. Dhamaal 24 also launched its FM stations in Ahmednagar and Jalgaon during the week.  more...

The airline sector was quite active in print advertising during 2007, registering a 23 per cent growth over 2006. Domestic airlines garnered 69 per cent share of the airline sector advertising in print in 2007 with Air India and Deccan leading the pack. Emirates Airlines was the top advertisers among the international airlines.  more...

NEW YORK (AdAge.com) -- Sony is opening up its in-game advertising platform -- likely providing a boost to the already-burgeoning $400 million in-game-ad market and sparking a battle among the three key players who sell these ads.  more...

NEW YORK (AdAge.com) -- Yes, everyone's still talking about engagement. Two years after the Advertising Research Foundation decided to define an engagement metric -- and a week after ARF appeared to renew efforts -- the discussion has surfaced again: where engagement can be found, how to measure it and whether it should be bought.  more...