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EU: search engines under EU rules
European data privacy regulators confirmed Thursday that Internet search engines based outside Europe must also comply with EU rules on how a person's Internet address or search history is stored.

Online newspaper readership is beginning to change
Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership has shown a 14% increase from 2005 to 2007.

Report: Affluent African-Americans have 45% of buying power
By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study goes on to indicate that currently African-American's buying power is $892 billion.

Ad network offers parental targeting
It isn't just Hollywood that is baby crazy. Seems that a large portion of the public, in general, is interested in becoming parents and a new ad network offers advertisers access to this growing segment of the population. Babunga.com, recently bought out by the Nikelodeon/MTVN Kids and Family Group, offers a pregnancy-focused group of parenting websites for consumers.

Dial Directions connects mobile search with text messaging
Mobile search and local-mobile advertisers just got a helping hand from directory assistance. A new partnership between Dial Directions and Jingle Networks offers turn-by-turn directions to mobile callers via text message.

Advertisers can go green with new ad network
Online marketers have a new way to target consumers interested in living a greener lifestyle. According to company information Sustain***'s Green Advertising Network has seen record traffic numbers to their green publishing websites.

Multimedia ad forecast to reach $12.6 billion
New multimedia venues are predicted to have a huge impact over the next four years. By 2012, multimedia platforms in the US alone, are expected to pull in more than $12.5 billion. Broadband ads are expected to account for about half of that amount.

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