Pranesh Misra, Global Director of Marketing Accountability at Lowe, has been invited by the Institute of Advertising, Singapore and the New York Chapter of the American Marketing Association, organisers of the World Effie Festival, to join the World Effie Festival Supervisory Board as Board member for 2008.  more...

The teams are in place, the players are in place and their owners are in place, what now remains are the partners for cricketing extravaganza Indian Premium League (IPL). Two-wheeler manufacturer Hero Honda Motors Ltd has been roped in as partner for the IPL T20 championship, which gets underway from April 16, 2008.  more...

The second session of the IPTV India Forum stressed on ‘Future Policies and Strategies for IPTV Services’. Both the I&B Ministry and the participants were concerned about user-generated content and how it can be regulated to abide by the law of the land. Participants were also concerned about who would be held responsible for illegal content provided.  more...

Stakeholders of IPTV and the I&B Ministry discussed the future policies of IPTV services before the guidelines are implemented within a maximum time frame of a month as declared by the Ministry. In the inaugural session of the Round Table discussion at the IPTV India Forum saw recommendations being made regarding uniformity in pricing and regulation of content as compared to other platforms.  more...

TRAI released its recommendations for Phase III of FM radio licencing, where the regulatory body has mooted that the geographical basis for private FM radio bidding in the future may be changed from ‘city’ to ‘district’. TRAI has also recommended a hike in FDI cap to 26 per cent from 20 per cent for FM radio licence holders.  more...

Lintas Media Group has bagged the media duties of Dr. Batra’s Homeopath Clinic. The ad spends of the business is pegged around Rs 30 crore. Lowe has been given the mandate of creative duties and a new print media campaign is slated to commence from February 23, 2008.  more...

The year 2007 marked a renewed beginning in the annals of the Kannada film industry. In recognition of this, Kasthuri Kannada is bringing the Pyramid Saimira Cine Gandha Film Awards 2007 on March 2, 2008. The Award is an embodiment of the fast growing entertainment group under the Kannada Kasthuri channel’s aegis.  more...

Channel [v] is all set to create a Live Bollywood flick titled ‘Andaz Apna Very Hatke’. The flick will be scripted, directed and produced by Channel [v], which has roped in actress Neha Dhupia along with a well-known international celebrity. The movie will be released on March 2, 2008.  more...

BAG Films has appointed Media Nucleus to handle its airtime scheduling system for their existing and upcoming channels. This contract comes following the PTC News contract that was bagged by Media Nucleus for the same.  more...

Laqshya Media has been appointed the OOH partner for ‘Jodhaa Akbar’, which has been courting controversy in North India. In another development, the OOH agency has also announced the start of sale of advertising rights at the Rajiv Gandhi International Airport in Hyderabad.  more...

Vijay TV is out to do a first in Indian television with its new talk show ‘Ipadikku Rose’ (Yours, Rose), which would be hosted by a transgender called Rose. The show will go on air from February 28.  more...

Hindi afternoon tabloid DLA has been launched in Meerut. This is the third edition for the daily within 11 months of its first launch in Agra in March 2007. The company claims to have a launch print order of over 45,000 copies for the Meerut edition, which is priced at Re 1.50.  more...

Media24 Family Magazines has effected some top level changes. Willem Breytenbach has been made Publisher of the Group. Kay Karriem has been made Assistant Publisher. The Group publishes the largest magazines on the continent, including flagships ‘Huisgenoot’, ‘You’ and ‘DRUM’.  more...

It’s suddenly raining world cinema in Indian television. Zee Studio is out to delight connoisseurs of meaningful cinema, showcasing 26 acclaimed films from Palador Pictures. Beginning from April on every Sunday, Zee Studio will air films by Ingmar Bergman, Akira Kurosawa, Wong Kar-Wai and Krzysztof Kieslowski.  more...

The Quipo Group has unveiled their new group corporate identity and will now be known as Quippo Group. The new logo reflects their rationale – ‘Equipped to Perform’. The new logo and brand has been conceptualised by Fusion Advertising, who were roped in after a creative pitch.  more...

Survey Says E-commerce Merchants Try Harder to Boost Consumer Experience  more...