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This BusinessWeek article offers up the advice that, when it comes to social media, it's either: "Catch up ... or catch you later." According to the article, blogs and social media represent the biggest change in information exchange since the advent of the internet itself, and social media has the capacity to impact every organization -- whether the organization chooses to embrace social media or not.
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Using applications and widgets on established social networking sites has proven one way to catapult a company to stardom -- when the application is able to gain traction with the community members. As with viral video, there isn't necessarily a "secret sauce" for getting a widget or application to take off. Here's one example of a company that did it right, with WOM-worthy results.
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To promote its Coke Zero brand, Coca-Cola is launching its "Ultimate Dream Job" contest and putting its brand at the center of a live-blogging event. Contestants can apply at cokezerodreamjob.com by submitting a photo and essay that shows their love of basketball. The four selected winners will go to San Antonio on Mar. 16 and live inside Coke's "CokeZeroVille" instillation, where they will watch and live-blog about all of the 2008 NCAA Division 1 Men's Basketball Championship games, which will be fed into CokeZeroVille via computers and television.
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Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
NEXT UP!
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Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers
Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Join this teleconference for a comprehensive, comparative look at large, public online communities versus small, private ones in terms of:
- Quality of information
- Honesty of posts
- Helpfulness of information to both community members and the hosting organization
- Frequency of posts
- Quantity of posts
- Value of community input for actionable business decisions
Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.
Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
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Because social media campaigns are ongoing consumer communication efforts, they don't have the same hard "start" and "end" bookends as traditional media campaigns. This understanding has a lot of implications for a company considering a social media effort -- such as deciding how the effort will be managed into the future and committing to keeping the program alive even after the initial excitement of "launch" has died down.
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In this MarketingVOX article, Chris Baggott details ten ways to make blogging work in your company -- including shopping for bloggers within your organization to find a variety of voices and topics for the blog and "localizing" your corporate blog.
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