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MORE TOP STORIES
VIEWPOINT
Innovation at Risk
Exaggerating design's ability to drive new growth sets the stage for a backlash, especially during leaner times
DESIGN
• From I.D. Magazine
Walking While You Work
An exercise machine that allows workers to multitask may be the silliest (or smartest?) invention since the executive toy
DESIGN SHOWCASE
GAME DESIGN
Hands On with Will Wright's Spore
The eagerly anticipated "God game" is almost ready, and Electronic Arts is finally taking the wraps off the title's numerous innovations
DIALOGUES
NEWS & FEATURES
• From Corporate Design Foundation
Herman Miller's Creative Network
CEO Brian Walker talks about tapping the furniture company's creative network for insights and breakthrough ideas
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Inside: This Week in Innovation
In this week's newsletter, senior writer Steve Hamm and Tokyo correspondent Kenji Hall take us behind Lenovo's 20-month-long quest to design the super-slim, ultra-portable ThinkPad X300 laptop. Steve and Kenji show how, in the high-stakes laptop market, cutting-edge design is proving to be the key competitive advantage. The story also delves into the ever-interesting design rivalry between Apple (which itself released the svelte MacBook Air earlier this year), and Lenovo's ThinkPad division. The authors also put together a great slideshow of the evolution of light laptops. Meanwhile, Lara Lee of Jump Associates warns of the dangers of exaggerating design's ability to drive new growth, in a column examining innovation's place in times of economic uncertainty. And writer Matt Vella got his hands on possibly the world's most eagerly anticipated game. He tries out the latest incarnation of Will Wright's epic, Spore. Finally, we republish a great interview with Herman Miller CEO Brian Walker, who gives insight into tapping a company's creative network for insights and breakthrough ideas.
-- Helen Walters
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INNOVATION PODCAST
Rise of the Guitar Hero
The co-founder of the company behind the massively popular Guitar Hero video game franchise describes how innovation is fueling a new generation of highly engaging interactive media
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