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Cliford,

Thanks for requesting my free seven-lesson email course...

"Power up Your Profits by Packing Your Email Marketing With More Punch."

Over the next few weeks (about a month), you'll be getting emails just like this! Each one will deliver an important tip that can drastically improve your sales and bottom-line!

So, let's start, shall we? Here's...

Lesson #1: Autoresponders 101

What the heck is an autoresponder?

An autoresponder is much like a fax-on-demand system, where you call a number or, in this case, email a specific email address, fill out a form on a website or do something, like buying something online and get an instant reply.

Internet marketing and online business people agree that email autoresponders are the greatest marketing tool ever invented. Why? Because it gives people instant access to information!

Think about it.

People are more likely to send an email to autoresponder than to a real, say, sales department. The reason? People want information NOW! They don't want to wait nor ask for it.

But the reason why marketers love "smart" autoresponders specifically is because, when prospects request information, their inquiry gives you permission to follow up with them!

"Smart" or "intelligent" autoresponders go further than just a one-time reply, because they allow you to correspond with personalized follow-up messages after the initial reply...

Such as our GetResponse !

The beauty is that they can all be pre-written, pre-set and pre-programmed... Only once! You decide how many emails, write the messages and set the intervals between them...

And that's it! In other words, smart autoresponders are like automated salespeople working for you, in the background, around the clock, so you don't have to! But there's more...

How to Boost Sales up to 400%!

If you don't have a professional, personalized, systematic and timely follow-up approach that hits your prospects with your message at least four to eight times, you're losing money!

The bottom-line is this: following up can increase your sales significantly. In fact, sending multiple follow-up messages can increase sales by 80% and as much as 400% or even more!

"Power up your follow-up" right now! See...
 http://www.getresponse.com/

Before I reveal that secret to you, let me first explain to you why following up is so important from a marketing standpoint, and why GetResponse autoresponders specifically work so well.

Here's an excellent article written by my friend Michael Fortin, "The Success Doctor," who's a college teacher in marketing (reprinted by permission and edited for brevity).

How to be Sequentially Superior

Email is an important aspect of marketing online. But a single email is NEVER enough and in fact can be more costly down the road. Here's why...

Like standard advertising, it takes repetition in order to get people to first absorb the message, understand it and then ultimately take action.

Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding.

The reason is that each individual has a specific buying behavior. For example, the marketplace is divided into several, graduated segments that are based on such behaviors. They are:

  1. Innovators (2.5%),
  2. Early adopters (13.5%),
  3. Early majority (34%),
  4. Late majority (34%)
  5. And laggards (16%).

Innovators are risk-takers and venturesome. They usually respond to new offers immediately and quickly, without giving them much thought.

Early adopters are impulsive, too, and respond to new ideas early taking action soon after the innovators do, albeit a little more carefully.

The bulk of the market consist of the "middle majority" (68%), consisting of the early and late majorities. It's the biggest "piece of the pie."

The first half, or early majority, typically respond to new ideas fairly quickly but are a little more cautious and conservative than early adopters.

The late majority, however, are more skeptical, careful and slow. They take their time, usually shop around and need to see offers more than a few times before giving them any consideration.

The final segment, or laggards, are the slowest to respond. They take action only after time has elapsed, usually once everyone else has done so.

So, what does it all mean to you?

Ultimately, the important thing to note here is that a marketer's goal is to effectively reach, persuade and incite the largest segment...

The middle majority (68% of your market).

But doing so is difficult to do with a mere, single mailing. Repeating your marketing message more than once is essential with this group.

Email marketing is much like blacksmithing. To mold the metal, you must hit the iron: 1) while it's hot, 2) in the right way and 3) many times.

Similarly, since the bulk of most sales occur in the follow-up process, you need to follow up in a timely, consistent and compelling manner.

Why a Next Generation Autoresponder?

At the beginning, I used to store my prospects' emails in a database and manually deliver regular mailings to them. That did the job but I was losing out on a much greater potential.

I wasted time and money doing all the follow-ups by hand, worked tirelessly to keep track of which prospect needed which message, and lost tons of sales when I stopped...

I was leaving money on the table!

So, I decided to create GetResponse, which is the next generation of smart autoresponders that quite literally revolutionized the way I conducted my online marketing.

It helped put my business completely on autopilot... I never had to lift a finger ever again. What a difference! My sales shot up, my free time blossomed and my profits exploded!

It took me a while before I understood the power of following up with my prospects. You, too, won't fully appreciate the benefits of using smart autoresponders in your business until you actually try them. I guarantee you'll be amazed!

Once you're up and running, and if you do it right, you'll start seeing the immense power of this tool almost immediately as it helps you convert up to 400% more prospects into sales!

Lesson #2 on its Way in Three Days!

I hope this lesson has been informative for you. Don't forget... More lessons are on on their way. Plus, there are tons of free resources at your disposal if you ever need any help!

Cliford, we're here to help! Thanks again for visiting GetResponse.com. I look forward to serving you soon.

Sincerely,
 Simon Grabowski
Simon Grabowski
CEO, GetResponse.com

P.S. If you know of anyone who might benefit from these lessons, please forward it. Or, they can get their own copy by sending a blank email to popuptip@getresponse.com.

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