Olympic Competitors Receive Permission to Blog Games

The International Olympic Committee has issued blogging guidelines for the Beijing Olympics. This marks the first time competitors and officials have been given the green light to blog -- albeit with some restrictions. According to the IOC, the Olympic bloggers' posts are sanctioned only as a "legitimate form of personal expression" and "not a form of journalism." If the IOC should choose to leverage it, giving fans easy access to athletes' blogs would be a great way to pump up pre-Olympic enthusiasm around the world.

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Social Shopping Sites Impacting Luxury Category

Peer-to-peer shopping sites, which allow online shoppers to interact around purchases and to exchange product and recommendation information, are having an impact on niche and luxury categories. The influence that shopping communities exert within their specialized spheres has the potential to drive niche trends into the mainstream at record rates -- and is giving traditional luxury vetting sources a run for their money.

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Your Company's Very Own Online Social Network?

Instead of trying to piggy back on standing online social networks -- which have established codes of conduct, as well as established audiences -- some companies are opting to create their own. This article looks at some of the benefits of owning your own online social networking platform and some companies that have had success doing just that.

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ProFlowers Makes Mistake, Handles It with Style

All brands make mistakes; it's what they do to make right that makes the difference. When ProFlowers couldn't make a delivery on time, not only did they respond appropriately -- with a timely email that apologized, took responsibility, and offered to do whatever it takes to "make it right" -- but they turned a situation that could have ended a customer relationship into a great experience.

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Event Deals for Today

At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:

--> WOMMA Members Save on WOM UK's "How to" WOMM Workshop
Mar. 11 | London, UK
WOMMA Members Save £50

WOM UK, the word of mouth marketing organization in the UK that is allied with WOMMA, is hosting its "How to" WOMM Workshop, and WOMMA members can take advantage of the member registration prices and save. Workshop capacity is limited to 60 delegates, so register soon to save your seat!

Prices:
WOM UK and WOMMA Members: £250 plus VAT (£293.75)
Nonmembers: £300 plus VAT (£352.50)

You can find event program and details for the WOM UK "How to" WOMM Workshop at:
http://217.194.215.244/web/womma/Doc/HowTo_EventLeaflet.pdf

More from WOM UK:
http://www.regonline.com/Checkin.asp?EventId=189661

--> PPC Summit
Mar. 3-4 | Boston
WOMMA members save 10%

Register by Feb. 22 to get $200 off two day registrations, plus a bonus 10% WOMMA member discount!

Log into the Member Center now to get your discount code and take advantage of the latest WOMMA event deal:
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