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PowerReviews: Consumers seek 4 reviews before buying
A new study suggests that consumer reviews may be even more important to in-market consumers. Researchers at PowerReviews have found that consumers seek out an average of four consumer reviews prior to buying a product.
Consumer confidence is falling
The U.S. is in the middle of an election year so it probably isn't a surprise that consumer confidence is in question or even that confidence has fallen in the past year. It is a surprise, however, how much consumer confidence has fallen in the past 12 months. According to BIGresearch, consumers are only half as confident as in 2007.
Can iPhone increase email marketing ROI?
iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa.
Shoppers offline purchases are driven by online research
It appears that even more shoppers are using online retailers to search for specific products but they aren't buying those products online. A recent report from ShopLocal indicates that online shopping, for some, is simply research.
M:Metrics: Mobile gamers are playing old games
Millions of users are playing mobile games but according to a recent M:Metrics report, they aren't downloading new games. The report notes that while more than 98 million users are playing mobile games, most are playing games native to their mobile phone, indicating a huge upsurge of possibility for downloaded mobile games.
Google serves up video ads with search results
As part of Google's Universal Search development, they have begun testing video ads to add to the current mix of text and image links served up with search results.
British shoppers frustrated with offline shopping experiences
Limited stock, crowded stores and poor customer service are driving more and more British shoppers away from the High Street stores and online, according to recent research by Accenture.
GoFish ad network targets kids and teens
Each month, millions of Internet users aged 6 to 17 years old go online in the U.S. and GoFish has recently launched a vertical distribution ad network to better enable advertisers to reach them.
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