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The WOMMA Word for February 19, 2008

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WOMMA Daily Five | Your top five links in WOM

Shoppers Seek Customer Ratings and Reviews Before Buying

According to a recent study from WOMMA member company PowerReviews and the e-tailing group, nearly 90% of online shoppers read customer ratings and reviews at least "some of the time" before making a purchase decision. The study found that 22% of shoppers always read reviews, 43% read reviews most of the time, and 24% sometimes read reviews before making a purchase decision.

More from eMarketer

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Online Video: A Focus Group Discussion About Its Uses and Limitations

Online video is being run through a gamut of tests as media outlets and marketers alike apply it to a variety of formats to see where it fits best. This article -- using a focus-group-style setting -- explores what people are really using online video for, as well as reactions to several new and popular video platforms.

More from iMedia Connection

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WOM Buzz Words: What Do 'Transparency' and 'Authenticity' Look Like?

The words "transparent," "human," and "authentic" get tossed around a lot in the word of mouth marketing context. So what does it mean for a company to genuinely embody those principles? There are several key things a company can do to stop hiding behind its brand and embrace the idea of real consumer communication.

More from Web Strategy by Jeremiah

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Announcing: WOM Wednesday Teleconferences!

Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.

STILL TIME TO REGISTER FOR TOMORROW'S TELECONFERENCE
------------------------------
Wednesday, Feb. 20, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing

Join Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs, and learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers.

Dial in and find out:

- Why the FTC matters to WOM marketers
- How WOMMA members and all word of mouth marketers can positively contribute to what the FTC is doing
- Laws and regulations that should be on every WOM marketer's radar
- How to execute WOM initiatives without compromising the law
- How understanding the role of the FTC in WOM can benefit you as a word of mouth marketer

Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/

Word of Mouth Trumps Traditional Branding

Word of mouth marketing is changing the brand-building game -- to the point where even long-established brand giants are calling their traditional branding techniques into question. According to this article, when a "newbie" brand like Google, which does no traditional advertising and relies solely on word of mouth to drive its business, is the top brand in the world, it should make the kind of marketing waves that make brands take note.

More from Harvard Business's Discussion Leader

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Your Company's Online Social Network: Tips for Building Critical Mass

Online conversational venues -- from forums and bulletin boards, to proprietary social networks and Facebook pages -- are a great way to give consumers a touchpoint with your company. But what happens if you build it and no one comes? Here are some tips both for cultivating an audience for your social networking endeavors, as well as for figuring out what success means for you.

More from Bernaise Source

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Event Deals for Today

At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:

--> WOMMA Members Save on WOM UK's "How to" WOMM Workshop
Mar. 11 | London, UK
WOMMA Members Save £50

WOM UK, the word of mouth marketing organization in the UK that is allied with WOMMA, is hosting its "How to" WOMM Workshop, and WOMMA members can take advantage of the member registration prices and save. Workshop capacity is limited to 60 delegates, so register soon to save your seat!

Prices:
WOM UK and WOMMA Members: £250 plus VAT (£293.75)
Nonmembers: £300 plus VAT (£352.50)

You can find event program and details for the WOM UK "How to" WOMM Workshop at:
http://217.194.215.244/web/womma/Doc/HowTo_EventLeaflet.pdf

More from WOM UK:
http://www.regonline.com/Checkin.asp?EventId=189661


--> PPC Summit
Mar. 3-4 | Boston
WOMMA members save 10%

Register by Feb. 22 to get $200 off two day registrations, plus a bonus 10% WOMMA member discount!

Log into the Member Center now to get your discount code and take advantage of the latest WOMMA event deal:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=dae253749a204d0c8a765866a8a5376f
 
 
 
 

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