WordPress is an excellent blog platform which provides complete customization which is both user and search engine friendly. Below are some of the tips, tricks and plug-ins that I use when I setup WordPress blogs: Custom Meta/Title Tags There are numerous WordPress Meta Tag plug-ins but I like to use this one offered by G-loaded. This Meta Tag plug-in adds Meta Tags to the Front Page, Single Posts, Static Pages and Archived pages. It is compatible for the following versions: v1.5.2 - v2.3.2. For title tags I use the following code so that the title for the home page uses the blog's description and individual pages get the title of the post gets puts at the start of the title. The title can be updated in a file called header.php. Feeds By default, WordPress truncates content within a...

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Believe it or not, you don't have to be a blogger to respond to andengage bloggers. All it takes is a willingness to monitor theblogosphere and respond when appropriate. Doing so can help youconvert skeptics and naysayers into fans.

Here's an example of what can happen if you take the time to become involved in existing discussions in the blogosphere about your business. Recently I posted on Daily Fix about a new campaign that Kraft is launching for its new 1/3 less fat version of its popular Philadelphia Cream Cheese product. The campaign is ongoing this month, and a few weeks ago Kraft launched a blog to help promote the campaign and the product.

Myself and a few other commenters weren't completely agreeing with Kraft's strategy involving the blog, when a Kraft Senior...

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