Darrell Zahorsky - About.com Small Business Info Guide - About Small Business Info: The Small Business Hard Times Survival Guide

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	from Darrell Zahorsky Falling house prices, shaky stock market, rising unemployment, increasing fuel costs are all signs of a recession. It's still debatable if we are in a recession or just a slow down. By the time the numbers are in, we'll already know. Small business owners feel the pinch first. I have heard from many of you in certain sectors or geographic areas talk of an abrupt slow down in business. In times like these, it's time to decide to stay strong or move on. My experience in past recessions, have showed some businesses can thrive. As I expanded the retail stores nationwide for NordicTrack, we entered a recession. Despite the poor consumer confidence, we broke all sales forecasts. Even in hard times, a luxury product can do well when position right. This week's issue will give you some guidance and tools to survive or thrive in hard times.

In the Spotlight

The Small Business Hard Times Survival Guide
Recession, economic downturn, dishonest partnership, or industry shakeout are all events that can put your business abilities to the test. Surviving in hard times requires a steel determination and never-say-quit attitude. But in today's swift and merciless marketplace, more is needed than a winner's attitude. Here are 6 small business hard time strategies to help to steer the chopping waters of commerce.

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Take Advantage of the Slowdown
Now is the time to take advantage of this slowdown and make maximum use of those available hours to position your company for a leading position when economy does recover. Here are five things you can do during the slowdown to best position your company for the recovery. Most of them require only a minimal investment of capital at most. Instead they are opportunities in which you can invest the available time.
- Management Guide F. John Reh

Downsizing With Dignity
Downsizing or doing layoffs is a toxic solution. Used sparingly and with planning downsizing can be an organizational lifesaver, but when layoffs are used repeatedly without a thoughtful strategy, downsizing can destroy an organization's effectiveness. How you treat people really matters - to the people who leave and the people who remain.
- Human Resources Guide Susan heathfield

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About Small Business Info: The Small Business Hard Times Survival Guide