|
|
|
|
| |
 |
|
On ReadWriteWeb, Marshall Kirkpatrick compares several of the techniques you can use to identify top bloggers in any niche. Some of the methods -- such as using Technorati and social bookmarking sites -- are fairly intuitive, while others -- such as using AideRSS -- might not be on your radar yet. Kirkpatrick weighs the pros and cons of each platform, which will make it easier for you to find the one that best suits your needs.
|
|
Marketing via podcasts -- whether you're creating your own podcast or sponsoring a standing series -- is a great way to reach a highly engaged audience. In the case of producing a podcast for your company, providing a source for your customers to opt-in to get information from your organization is just one of many ways to keep the two-way conversation going.
|
|
On the Freakonomics blog, a group of professors, professionals, and other big thinkers -- including Martin Baily, Danah Boyd, Steve Chazin, Judith Donath, Nicole Ellison, and William Reader -- present their opinions on how online social networking sites are impacting our society from economic, psychological, and sociological perspectives.
|
|
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons.
NEXT UP
------------------------------
Wednesday, Feb. 20, at noon EST -->
>> The Law, The FTC, and Word of Mouth Marketing
Join Tony DiResta, a partner at Reed Smith and WOMMA's Counsel for Regulatory Affairs, and learn the legalities that every word of mouth marketer needs to know in order to adhere to the word of the law and do WOMM right. Also learn the latest from the FTC -- as it pertains to word of mouth marketers.
Dial in and find out:
- Why the FTC matters to WOM marketers
- How WOMMA members and all word of mouth marketers can positively contribute to what the FTC is doing
- Laws and regulations that should be on every WOM marketer's radar
- How to execute WOM initiatives without compromising the law
- How understanding the role of the FTC in WOM can benefit you as a word of mouth marketer
Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
UPCOMING WOM WEDNESDAY TELECONFERENCES
----------------------------------------
Wednesday, Feb. 27, at noon EST -->
>> Meeting Business Needs by Meeting Social Needs: How United Airlines used their Online Community to Generate Insights and Genuinely Connect with their Customers: Learn the right ways to use social networking for your business needs, as well as how to find the right kind of community platform to meet your customers' needs. Featuring Dan Comenduley, Project Management, Customer Metrics and Insights for United Airlines, WOMMA Board member Julie Wittes Schlack, SVP of Innovation and Design at Communispace, and Manila Austin, Ph.D., Director of Research also of Communispace.
Wednesday, Mar. 5, at noon EST -->
>> WOMM Lessons from a Hyper-Competitive Category: Energy Drinks: Learn how energy drink producer WheyUp used word of mouth marketing to stand out in the crowd, including lessons about what worked, what didn't, and how you can apply this information to your own WOMM efforts. Featuring Erik Rothchild, CEO of WheyUP, and Ted Wright, Managing Partner of Fizz.
>> Cost is FREE for WOMMA members; $60 for non-members.
To register now, visit:
http://www.womma.org/events/teleconferences/
|
|
In his Marketing Profs Daily Fix article, Jim Kukral suggests that journalists and marketers alike are reluctant to embrace online video because of the way the format is shaking up the established modes of information dissemination. Kukral argues that the move toward formats like online video mark a clear move away from long-form journalism, and that this transition is having an effect on communications across the board.
|
|
This podcast is a great primer for anyone looking to get started with online video as a way to generate online buzz. It covers the nuts and bolts -- from how to embed your videos on your blog to video platforms you can use -- as well as some case studies and examples of online videos that have worked.
|
Get this from a friend?
Subscribe to this newsletter yourself!
|
|
|
|
News by, about, and for WOMMA members:
* WOMMA member company Bzzagent and its artist-in-residence, Seth Menkin, were recently featured in a segment on CBS Sunday Morning. To view the clip, visit:
http://www.cbsnews.com/sections/sunday/main3445.shtml
* WOMMA member company Converseon has announced the "Where in the Summit is Converseon" scavenger hunt, which will be taking place in conjunction with the Affiliate Summit West 2008 in Las Vegas this Feb. 24-26. To find out more -- or to participate in the scavenger hunt -- visit:
http://blog.converseon.com/2008/02/13/converseon-at-affiliate-summit-west-2008/
* Chris Ramsey of WOMMA member company Radian6 was recently interviewed about social media monitoring by Bant Breen, President, Interpublic Futures Marketing Group and Director of Strategic Development and Innovation of the Interpublic Group. To watch a video of the interview, visit:
http://www.radian6.com/blog/?p=48
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
|
|
At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:
--> WOMMA Members Save on WOM UK's "How to" WOMM Workshop
Mar. 11 | London, UK
WOMMA Members Save £50
WOM UK, the word of mouth marketing organization in the UK that is allied with WOMMA, is hosting its "How to" WOMM Workshop, and WOMMA members can take advantage of the member registration prices and save. Workshop capacity is limited to 60 delegates, so register soon to save your seat!
Prices:
WOM UK and WOMMA Members: £250 plus VAT (£293.75)
Nonmembers: £300 plus VAT (£352.50)
You can find event program and details for the WOM UK "How to" WOMM Workshop at:
http://217.194.215.244/web/womma/Doc/HowTo_EventLeaflet.pdf
More from WOM UK:
http://www.regonline.com/Checkin.asp?EventId=189661
--> PPC Summit
Mar. 3-4 | Boston
WOMMA members save 10%
Register by Feb. 22 to get $200 off two day registrations, plus a bonus 10% WOMMA member discount!
Log into the Member Center now to get your discount code and take advantage of the latest WOMMA event deal:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=dae253749a204d0c8a765866a8a5376f
|
|
|
|
|
| |
|
Your First Source for All Things WOM
|
|
The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.
Read the Blog and Archives
|
|
Tell us what you like. Or what you hate. Either way, we're listening.
Give us some feedback!
|
|
|
The Word of Mouth Marketing Association
|
|
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.
Learn more about WOMMA
|
|
|
|
|
Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org
|
© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.
WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.
WOMMA respects your privacy. We will not release your email address ever, for any reason.
|
|
|
Back to newsletter list
