password
username
Sponsored by CakeMail, an email marketing software
Newsletter preview

 
Monday, February 18, 2008 FEEDBACK  ***
----------------------------------------------------------------------------------------------------
Dialogue
Jobs
View Point i Zone
----------------------------------------------------------------------------------------------------
   Chintamani Rao takes charge at Times Global Broadcasting as CEO

Chintamani Rao has joined Times Global Broadcasting Company Ltd as CEO, replacing Sunil Lulla, who was associated with the venture since its inception. Rao said that the challenge of a market leader was different and that he was already looking forward to the road ahead at Times Global, which also had a business news channel on the cards.  more...

   Reliance ADAG’s Big TV all set for March-2008 launch

Reliance ADA Group’s Big TV is reportedly slated to commercially go on air in late March 2008, though some Reliance employees are already using the service. The channel claims to have 86 channels on air right now, with 64 expected to come on board over the next couple of weeks. DD, STAR, Sony, Zee and NDTV channels are on-board already.  more...

   Avirook Sen, Rajesh Sundaram send legal notices to INX News over “fraudulent termination” of employment

Rajesh Sundaram, former Head of Domestic News at News X, has sent a legal notice to INX News recently, alleging forgery of his resignation letter. He has also sent a copy of the notice to Information and Broadcasting Minister Priya Ranjan Dasmunsi. Avirook Sen, former Executive Editor of INX News, has also sent a legal notice alleging “fraudulent termination of contract and defamation”.  more...

 
   OMS bags media mandate of Disha Direct

OMS has bagged the media duties of Disha Direct. The real estate marketing player, which currently has operations in Western India, is looking at a pan-India presence in addition to spreading its wings overseas. Santosh Naik, CEO, Disha Direct, said that his company had earmarked an ad budget of Rs 40 crore for the year ahead for this.  more...

 
   Pepsi taps into the ‘Youngistaan’ fizz; campaign breaks across TV channels today

With major cola and juice drink brands embarking on an advertising blitz, how can the leader stay behind? Pepsi is unveiling its new brand campaign for 2008 on February 18, and the campaign features the recently signed on ambassadors Ranbir Kapoor and Deepika Padukone, along with old favourite Shah Rukh Khan for the first time.  more...

 
   Rajeev Chandrasekhar elected FICCI President

Rajeev Chandrasekhar, MP and Chairman, CEO of Jupiter Capital, has been elected the new FICCI President at the conclusion of the 80th Annual General Meeting of FICCI, which was held on February 16.  more...

 
   Radio players innovate to keep listeners in good humour    On Radio Channel

Everyone likes to have a good laugh. So, while television made stars of Laughter Champions like Raju Srivastav, radio is not lagging behind either. Leading FM players like Radio Mirchi, Big FM, Fever FM and Radio City have been experimenting with innovative shows and humourous ‘fillers’ to up their laughter quotient.  more...

 
   Jupiterimages to launch in India; ropes in Ramji Ravindran from Visage Media

Jupiterimages, a part of Jupitermedia Corporation which is a leading provider of original images and information for creative, business and IT professionals, is all set to commence its India operations by April 2008. Jupiterimages has roped in Ramji Ravindran as Sales Director, South Asia and Dubai.  more...

   Kadence Research India strengthens presence in Asia with new offices in Hong Kong and Shanghai

Kadence Group, the global business research specialist with Indian headquarters in Delhi, plans to strengthen its presence in Asia with two new offices in Hong Kong and Shanghai. The offices are expected to be operational by the end of 2008.  more...

   Integrid Media to launch career portal Yqworld.com in April 2008    On iZone

Mumbai-based Integrid Media is launching a portal on career guidance called Yqworld.com in April 2008. The portal would provide comprehensive career counseling, guidance and information to youth in India in the 15-21 age group.  more...

   Radio City launches in Ahmednagar    On Radio Channel

Radio City has announced the launch of its 16th station in the country at Ahmednagar, Maharashtra. This was the only FM station launch during the week gone by.  more...

   Telecom sector advertising in print up 15 pc in 2007

Telecom sector advertising in print registered a 15 per cent growth in 2007 over 2006. Telecom services had a 56 per cent share of the overall print ad pie of the telecom sector. Nokia Corp was the No. 1 advertiser in the telecom equipment category, while BSNL lead in the telecom services category.  more...

   Pepsi drops Ganguly, Dravid; Ishant, Rohit in

The change of guard in Indian cricket team is reflecting in the endorsement market, with soft drinks major Pepsi deciding to drop Sourav Ganguly and Rahul Dravid as ambassadors while roping in youngsters Ishant Sharma and Rohit Sharma, in line with its brand ideology.  more...

   International: Group M Combines Assets to Make 'World's Largest Search Specialist'

WPP's Media Shops Will Each Have Their Own Search Service  more...

News from latest issue of impact

OUT OF HOME: Changing patterns in the Digital Age

Once known as outdoor advertising, this realm has now evolved into a paradigm called Out-Of-Home. Things are changing now, and changing fast. The medium is metamorphosising faster than ever before, with the advent of the digital age. One wonders if the mechanisms for measurement that the industry is trying to arrive at can actually deliver on the new formats of this media. more...

Ogilvy Gets Set for Action: New Division for Retail on the cards

After two years of preparations, the President of Ogilvy Action says the he is ready with some promising plans for year 2008. Especially the divisions of Sport and Retail that would see heightened activity. In an interaction with impact’s Johnson Napier, Anurag Gupta talks of the Activation industry in India, on the possibility of the industry witnessing increasing consolidations, on why he is not content being alone at the top, and how he plans to address his biggest challenge of talent crunch. more...

 Exclusive on exchange4media web site
 Lintas Media Guide 2008
High advertising in General Interest Newspapers & Women’s magazines during 2007
-February 12, 08
The ‘Nano’ Challenge
- Sourabh Mishra, Chief Strategy Officer, TBWA\India Group - January 29, 08


***   If you want to be removed from the mailing list click on *** link.