Friday - February 8, 2008
» Video, Rich & Streaming Media
When the Medium Isn't the Message
Written by Ian Schafer
Does viral success necessarily mean ad success?
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» ROI Marketing
Why Multichannel Consumers Are More Loyal, Part 2
Written by Jack Aaronson
Putting decision-making behaviors into a business context. Last of a series.
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» Paid Search Strategies
Google Bashes Microsoft's Yahoo Bid
Written by Kevin Lee
What Yahoo's sale would mean to PPC marketers and digital marketing teams.
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» Online Publishing
Time to Change Blades in Occam's Razor
Written by Vin Crosbie
There's no simple formula for success in online publishing and broadcasting.
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» What's The Buzz?
Yahoo, in Search of a Miracle
Written by Anna Maria Virzi
Yahoo alumni weigh in on whether Microsoft can help a Silicon Valley underdog recover.
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Monday - February 11, 2008
» Digital Game Advertising
Video-Game Advertising: More Than Just Product Placement
Written by Matt Story
Three ways in-game advertisers can leverage video games outside the game.
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» Search Results
Search, That Was Mighty Sociable
Written by Mike Grehan
Rating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era.
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» E-Mail Marketing
Build and Use an E-mail Response Curve Model
Written by Jeanne Jennings
A response curve model can predict how an e-mail campaign will perform within hours after the send. Four steps to building and using one.
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» Using Ad Technology
Managing Your Career in Digital Advertising
Written by Eric Picard
Today's online advertising jobs will translate into leadership roles for all advertising within the next decade.
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Tuesday - February 12, 2008
» Online Video Advertising
Taking the Next Step in Online Video Advertising
Written by Christine Beardsell
Realizing the potential of online video advertising is a lot different than doing something about it.
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» CMO
The Technology of Connections
Written by Gary Stein
Social graphs represent an amazing opportunity not just for people with friend connections but also for brands.
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» Agency Media Strategies
Solutions for Yahoo (Besides Microsoft's Money)
Written by Hollis Thomases
If Microsoft took over Yahoo, it would be bad for online advertisers. Some alternative scenarios.
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» Analyzing Customer Data
Holding Agencies Accountable
Written by Jason Burby
How an ROI guarantee benefits both sides of the agency/client relationship.
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Wednesday - February 13, 2008
» E-Marketing Strategies
Social Media: Made for a Recession
Written by Dave Evans
Tougher times favor highly-targeted media that can perform adequately at lower overall spend levels.
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» Search Engine Marketing
Chicken Soup for the SEO Soul
Written by P.J. Fusco
How SEO professionals can salvage their reputations in the face of unjust criticism (and blog posts).
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» E-Mail Delivery
E-mail Authentication: Don't Wait
Written by Stefan Pollard
The industry alliance fighting e-mail and Internet fraud sets a June 30 deadline for senders, receivers to authenticate mail.
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» Behavioral Marketing
Behavioral Targeting: Paving the Way to Integrated Marketing
Written by Vicky Chen
While online marketers can benefit from non-digital observations and action tracking, the reverse holds true for marketing that lies outside the Internet.
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Thursday - February 14, 2008
» Media Buying
Buying Into Comparison Shopping Sites
Written by Tessa Wegert
Most online media buyers are familiar with the major comparison shopping players. But they don't represent all the opportunities out there, nor tell the whole story of what's available to media buyers.
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» Local Search
Local Searchers Hunt for Ideas, Not Categories
Written by Brian Wool
The millennial generation searches for local businesses differently from its predecessors. How should marketers respond?
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» Actionable Analysis
Love Is in the Air. Will Sales Follow?
Written by Heidi Cohen
What interactive marketers can learn from Valentine's Day.
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