Top Stories

Amazon.com tests retailer ads
Amazon.com Inc. is testing a new paid advertising program that will drive shoppers away from products on its own Web site.

Habeas: Spam increased 100% in 2007
Spammers haven't forgotten how email works. Despite several companies who now offer email authentication and certification services, spammers and phishers are finding new ways to get information from consumers around the world.

DMA: Auto retailers benefit from direct marketing
It isn't print ads and it isn't the internet. According to a recent Direct Marketing Association (DMA) report, auto retailers benefited most from direct marketing efforts in 2007. According to the report, retailers spent $7.3 billion on direct marketing efforts and saw revenue from that spend reach more than $243 billion.

Mobile is growing to "always on" functionality
Not only is the mobile Internet growing, mobile users are increasingly turning to "always on" functionality. This is good news for mobile marketers who should be able to platform this always on phenomena to increase mobile revenue.

UK mobile carriers join up to target users
There is a new collaboration making waves with UK mobile carriers and users. The Global System for Mobile Association (GSMA) has announced a group effort between Vodafone Group, Telefonica 02 Europe, T-Mobile International, FT-Orange Group and 3, all European mobile carriers, to better target mobile users.

Nielsen: 85% of consumers shopped online in 2007
Over the past two years, online shopping has seen a 40% surge in growth. According to a recent Nielsen Online report, more than 80% of online consumers shopped online in 2007, bringing total use over the past two years to the 40% growth mark.

Bebo, Intercasting partner for mobile-social platform
Mobile users have a new platform to upload and share the content they create. Which means advertisers also have another chance to reach out to consumers through a social marketplace. Using the AnthemT platform, Bebo's users now have access to Intercasting's mobile social realm.

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