DB Corp Ltd has appointed Rajiv Jaitly as President, Marketing and Ad Sales. He takes on the national marketing and ad sales responsibilities from Girish Agarwal. Jaitly would be based in Mumbai. Prior to joining Dainik Bhaskar, Jaitly was CEO of the Punjab circle at Bharti Airtel Ltd.  more...

Vidhu Sagar has joined Carat India as Head of North and East regions, where he will be responsible for running Carat Media Services’ entire operations in these two regions. He moves from Business Today, where he was Head of Marketing. Radhesh Uchil was appointed as Head of West and South regions for Carat India in late 2007.  more...

Business Standard Ltd has announced the launch of a business daily in Hindi. Going under the eponymous Business Standard name, the paper will be first launched in Delhi and Mumbai, hitting the newsstands on February 16, 2008. More editions are expected to be announced in the coming days. The price of the Hindi edition will be Rs 2.  more...

ICS Group, an infrastructure and financial services group focusing on retail, has appointed Rediffusion DYR PR as its public relations partner in India.  more...

Global market research leader Millward Brown and IMRB have joined hands to form a JV company, Millward Brown India. Shishir Varma, formerly President of Millward Brown Japan, has been roped in as Managing Director of the new company, which will commence its operations from March 2008.  more...

The new television campaign for Fanta, which is slated to break in early March, conveys the new Orangy blast formulation. The Fanta blast is presented as the ultimate adventure in taste, especially for today’s youth who are forever hunting for bigger and more adventurous experiences.  more...

After launching two of its superbikes, YZF-R1and the torque sports MT01 in India, Yamaha Motor India is out to strengthen its presence in the 125cc segment with two more variants of its popular Gladiator bikes. Yamaha will also roll out a nationwide campaign for these bikes and has earmarked Rs 10 crore for a 360-degree campaign.  more...

In a bid to connect with its young target group, TVS Scooty has joined hands with Mobile Store and Stayfree Dry Max to bring a beauty pageant for teenagers, Scooty Miss Teen India 2008. The winner will get an opportunity to represent India at Miss Teen International 2008, to be held in Chicago on July 26.  more...

Reliance Communications and CanvasM, a JV between Tech Mahindra and Motorola, have jointly introduced multi-player mobile gaming (MMG). In addition to gaming, MMG has exciting features like lobby chat, messenger chat, game chat, score posting and profile, besides allowing users to invite others to play the game.  more...

Vijay TV is all set to launch yet another high-energy music show called ‘Isai Kudumbam’ (Music Family), where members of two families would compete with each other in every episode. The new show, which would have 13 episodes, would premiere on February 24 and would be aired every Sunday at 10 am.  more...

ESPN-STAR Sports is all set to telecast select matches of the U-19 ICC Cricket World Cup, which got underway in Kuala Lumpur on February 15, for the first time. The channel will telecast 10 live matches from Malaysia, including the semi-finals and the finals, which would be played on March 2, 2008.  more...

Advanced Micro Devices (AMD) has announced an expanded portfolio of products and technologies which enable popular, media-rich applications, including mobile TV, 3D games and high-fidelity audio, delivering immersive mobile entertainment experiences.  more...

NEW YORK (AdAge.com) -- The newspaper business is assembling its latest and hopefully greatest attempt yet to sell their online audiences to big-time advertisers. It's certainly a big-name play: Tribune, Gannett, Hearst and The New York Times Co. have all invested in the effort, an online sales organization called Quadrant One. But it also offers advertisers the chance to place ads in markets from Albany, N.Y., to Phoenix to Sarasota, Fla.  more...