The Research is In: Meet Mr. Average Blogger

According to research from WOMMA member company BIGresearch, of the 26% of U.S. internet users who blog, 53.7% are male, 44.7% are married, they bring in slightly less income than the average adult, and are slightly more educated than average. Bloggers are also younger, with an average age of 37.6 compared to 44.8 -- which is the average age of the rest of U.S. adult population.

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Benchmarking: Online Community Best Practices Report

On his blog, Jeremiah Owyang discusses some of the findings from Forrester's Online Community Best Practices report. According to Owyang, companies that couldn't loosen their control often had trouble making their online communities successful. Companies that had the best luck with their online community efforts "acted more like a host, rather than a policeman." Another major problem encountered: attracting users, and thereby getting the efforts off the ground.

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Traditional Marketing is Broken, Consumers Turn to WOM

On her blog, marketing consultant Mary Schmidt makes a case for the necessity of a shift to WOM marketing. Consumers have been conditioned to ignore/delete/fast-forward/screen/skip marketing messages, which means that if marketers want to break through the clutter -- really break through, not just shout louder -- they've got to try a totally different approach. Schmidt mentions "quality, integrity, and honesty" as qualities that make the brands she chooses stand out from the rest -- and it's just those qualities that make something WOM-worthy.

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Old Meets New: Can Mature Organizations Migrate to Social Media?

Social media has fundamentally changed the corporate framework, and some dinosaur organizations -- whose infrastructures were built around a model that is quickly becoming outdated -- are having trouble making the leap. Getting all of the right stakeholders -- not just marketing and communications -- involved can make a big difference in a company's ability to adapt.

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Event Deals for Today

At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:

--> WOMMA Members Save on WOM UK's "How to" WOMM Workshop
Mar. 11 | London, UK
WOMMA Members Save £50

WOM UK, the word of mouth marketing organization in the UK that is allied with WOMMA, is hosting its "How to" WOMM Workshop, and WOMMA members can take advantage of the member registration prices and save. Workshop capacity is limited to 60 delegates, so register soon to save your seat!

Prices:
WOM UK and WOMMA Members: £250 plus VAT (£293.75)
Nonmembers: £300 plus VAT (£352.50)

You can find event program and details for the WOM UK "How to" WOMM Workshop at:
http://217.194.215.244/web/womma/Doc/HowTo_EventLeaflet.pdf

More from WOM UK:
http://www.regonline.com/Checkin.asp?EventId=189661
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--> PPC Summit
Mar. 3-4 | Boston
WOMMA members save 10%

Register by Feb. 22 to get $200 off two day registrations, plus a bonus 10% WOMMA member discount!

Log into the Member Center now to get your discount code and take advantage of the latest WOMMA event deal:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=dae253749a204d0c8a765866a8a5376f