password
username
Sponsored by CakeMail, an email marketing software
Newsletter preview

The WOMMA Word for February 14, 2008

If you can't read this email: http://www.womma.org/newsletters/daily/2008/02/14/

 

The WOMMA Word

 
WOMMA
 
 
WOMMA Daily Five | Your top five links in WOM

Fast Company has recently added a slew of CGM platforms to its Fastcompany.com website, allowing users to write blogs, answer questions, post to forums, and contribute articles. The website, which attracts over a million unique users monthly, is attempting to blend journalism with the rich conversation and instantaneous responsiveness of an online community -- all without compromising its journalistic integrity.

On the Buzz Marketing for Technology blog, Paul Dunay discusses the terminology mistake marketers make when they refer to their social media efforts as "campaigns." Campaigns, according to Dunay, involve defined starting and ending points, while social media marketing is an on-going, two-way communication cycle.

Many major charities are investing in Web 2.0 platforms -- from widgets to applications -- as a way to up their donation dollars. According to this article from Slate, which explores the role that online contests and social networks have played in driving philanthropic giving, while the percentage of dollars that can be traced to these online venues are small, they are very efficient at driving awareness -- something extremely beneficial to the organizations in the long run.

Political bloggers might not comprise a representative cross-section of the population -- they tend to be white, male, well-educated, and upper income -- but blogospheric buzz can still be a political predictor because of the influential power these bloggers yield. Politically active bloggers are almost seven times more likely than average Americans to be perceived as thought leaders among their peers, according to this article from the Oxford University Press blog.

Notchup, a startup social networking site that pays users to interview with employers, irked hordes of LinkedIn users when it gave its users the option of inviting their LinkedIn contacts and didn't have a system in place for stopping redundant invites. Some LinkedIn users were inundated with invites, prompting LinkedIn to close up the gaps in its "wall" to shut Notchup out.

Event Deals for Today

At WOMMA, we like to save our members money by scoring them discounts on the biggest industry events, such as:

--> WOMMA Members Save on WOM UK's "How to" WOMM Workshop

Mar. 11 | London, UK
WOMMA Members Save £100

WOM UK, the word of mouth marketing organization in the UK that is allied with WOMMA, is hosting its "How to" WOMM Workshop, and WOMMA members can take advantage of the member registration prices and save. Workshop capacity is limited to 60 delegates, so register soon to save your seat!

Prices:
WOM UK and WOMMA Members: £250 plus VAT (£293.75)
Nonmembers: £300 plus VAT (£352.50)

You can find event program and details for the WOM UK "How to" WOMM Workshop at:
http://217.194.215.244/web/womma/Doc/HowTo_EventLeaflet.pdf

More from WOM UK:
http://www.regonline.com/Checkin.asp?EventId=189661

--------------------------------------------

--> PPC Summit
Mar. 3-4 | Boston
WOMMA members save 10%

Register by Feb. 22 to get $200 off two day registrations, plus a bonus 10% WOMMA member discount!

Log into the Member Center now to get your discount code and take advantage of the latest WOMMA event deal:
http://womma.leveragesoftware.com/blog_post_view.aspx?BlogPostID=dae253749a204d0c8a765866a8a5376f

 
 
 
 

The WOMMA Word

Your First Source for All Things WOM

The WOMMA Word puts up-to-the-minute word of mouth stories in your hands every day with an easy-to-swallow dose of news, strategies, case studies, campaigns, jobs, research, and more. If it's happening in WOM, WOMMA's The Word's got it covered.

Read the Blog and Archives

 

Tell us what you like. Or what you hate. Either way, we're listening.

Give us some feedback!


About WOMMA

The Word of Mouth Marketing Association

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 members are building a prosperous word of mouth marketing profession built on best practices, effective standards, and ethical leadership. Those are the qualities that bring WOMMA members together -- and we hope that you will join us if you share these values.

Learn more about WOMMA

WOMMA Logo

Shannon Stairhime, Editorial and Content Manager
65 E. Wacker Place, Suite 500, Chicago, IL 60601
1-312-853-4400
editor@womma.org
http://www.womma.org

© 2007 Word of Mouth Marketing Association Inc. You may forward this email if it is not altered in any way.

WOMMA and Word of Mouth Marketing Association are registered trademarks of Word of Mouth Marketing Association Inc.

WOMMA respects your privacy. We will not release your email address ever, for any reason.


*** or update your email preferences.
Email Marketing