Top Stories

Nokia launches a mobile ad network
Mobile phone developer Nokia has launched a premium advertising network. The Nokia Media Network includes mobile publishers like AccuWeather, Reuters and Hearst signed on to provide content for mobile users.

Study: Some click-through rates may be distorted
Every click may not be created equally. According to a recent Starcom USA study, some so-called "heavy clickers" are distorting the click through rates that companies are receiving. Researchers from Starcom USA, Tacoda and comScore found that heavy clickers account for half of the click-throughs for display ads.

Managing brand through email authentication
If you're keeping an eye on brand stability through social metrics, it is a good start. But marketers should also note how their brand is faring through email, which is why many brand marketers are now authenticating or certifying their email messages.

Yahoo buys leading online video platform
In the midst of Microsoft's buy-out bid, Yahoo has today announced their acquisition of a leading online video platform enabling them to offer enhanced video and online advertising experiences.

Guardian switches U.S. ad inventory to Reuters
A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market.

Featured White Papers

• CRM Buyer's Guide
• 12 SEO Campaign Killers

More News...

• What do consumers want from a website?
• New Platform Measures The Brain to Test Ad Engagement
• The online/in-store answer for etailers
• M:Metrics: China is the largest mobile market

BizReport: News | Events Calendar | White Papers | Free Magazines | Jobs | RSS Feed | Media Kit